Advance Auto Parts 2006 Annual Report Download - page 14

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In 2006, we took the “5” Basics of Sales
and Customer Satisfaction to new levels.
12
Advance Auto Parts, Inc.
▲
Annual Report 2006
Perhaps most notably, we launched our Special Order Center, an in-store
kiosk that provides customers with access to more than 1 million incre-
mental items we never carried previously. These items include everything
from accessories to salvage body parts. Importantly, the Special Order
Center establishes Advance as the “go-to” destination when customers
are looking for auto parts – no matter what part they possibly want. If it
exists, we can get it.
With all the years, makes, and models of vehicles on the road today,
there are a dizzying number of parts customers may need. That’s a
challenge in terms of inventory management. Yet it’s also a significant
competitive advantage since few companies have the ability to stock
all that merchandise. Of course, we’ve always had parts for cars and
trucks. What about SUVs? No problem. Motorcycles? Definitely.
Snowmobiles, lawn mowers, and ATVs? You bet. We’ve got it all. This
high level of availability allows us to say “yes” to customers more
frequently than ever before. Yes, we have that item. Yes, we can get
it for you. Yes, it’s the perfect fit for your vehicle.
In 2006, we also set a new record for store in-stock percentage. That
means customers who come to our stores can expect to find what
they’re looking for. And in many cases, we also offer a choice among
good, better and best products, providing something for everyone: