Advance Auto Parts 2006 Annual Report Download - page 10
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Customers can shop many places for their
automotive needs. To drive customers into
our stores, we must give them a special
reason to shop Advance.
Advance Auto Parts, Inc.
▲
Annual Report 2006
8
In 2006, we worked diligently to roll out more programs that enabled our
Team Members to live out the “7” … and then some, by providing them
with additional tools to serve their customers better than anyone. For
example, we stepped up our efforts to tout our famous fast, free services,
including free wiper blade installation, electrical system testing, oil
recycling and battery installation and recycling. These services differentiate
Advance from many other retailers, and are key to our value proposition.
Our message is simple: Why go somewhere else for a battery, when
Advance will offer you a great price and install it for free?
This past year, we also introduced a Guaranteed Greeting program, in
which our Team Members commit to consistently greet every customer
who enters our stores. This shows our customers that we’re Friendly,
while also giving our Team greater opportunity to interact with customers