Singapore Airlines 2005 Annual Report Download - page 23

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TSUNAMI RELIEF
On 27 December 2004, a day after the tsunami struck
countries across Asia, the SIA Group was already putting
together initiatives to help with the international effort
that was underway to help the victims. Almost
immediately, SIA moved the first of hundreds of tonnes
of relief supplies to Bangkok, Colombo and Male. The
Group also made an immediate cash donation of
$300,000 to the Red Cross.
The Group's efforts were focused and practical, working
with relief organisations such as the Red Cross and other
experts in providing of relief to disaster areas.
The efforts of SIA Group were international. The Group
transported essential food and medical supplies, as well
as medical personnel from around the world.
With the support of SIA Cargo, more than 400 tonnes
of relief supplies in total were uplifted within a couple
of weeks. The cargo included urgent medical supplies,
milk, bottled water, tents, food supplies and water
desalination equipment.
SilkAir partnered the United Nations Association of
Singapore for a donation drive onboard all SilkAir flights
in January 2005.
Staff of the SIA Group of Companies also contributed
to the relief efforts, raising $226,319 and making
generous donations in kind.
SIA also began mounting recovery programmes to
areas hit by the tsunami such as the Maldives and
Phuket, where the lifeblood of the economy is tourism.
Attracting tourists to return to the destinations is critical
to the recovery of these destinations, and SIA will
continue to play a role in supporting these recovery
efforts into the future.
IN OUR COMMUNITIES
SIA recognises that its business depends
on the support of communities in the
regions which it serves. During the year
in review, the Company contributed
over $3 million in cash and in free and
rebated tickets to charities, community
development programmes and
philanthropic or promotional events.
The Cabin Crew Division also raised
$600,000 for charity through the
SIA Cabin Crew Gala Dinner held in
September 2004. The proceeds raised
were donated through Community
Chest to the Asian Women's Welfare
Association and Chao Yang School. This
is the fourth time the SIA Cabin Crew
Division has organised a gala dinner in
aid of charity.
SIA is a keen patron of the local arts
community, supporting organisations
such as the Singapore Symphony
Orchestra, Singapore Chinese Orchestra
and the Singapore Lyric Opera. The
support has allowed these organisations
to showcase their talent around the
world. In addition, SIA facilitated their
travel to London to take part in the
inaugural Singapore Season Festival.
Numerous overseas offices also
support local charities and communities
in their regions, often with staff
involvement.
SIA Annual Report 04/05 21