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20 SIA Annual Report 04/05
Operating Review
AWARDS AND ACCOLADES
SIA continued to collect more awards
during the year in review. Euromoney
Magazine voted SIA the Best
Managed Airline. At the OAG (UK)
Airline of the Year Awards in May
2004, the Airline won again the
award for Best Airline from Europe
to Far East/Australasia. OAG further
voted SIA the Best Airline Based in
Asia. SIA also won the Best
International First Class and the Best
Business Class. Skytrax, which
operates a star ranking system for
the airline industry, ranked SIA as one
of only three Five Star Airlines.
Conde Nast Traveller (US) presented
SIA with its 2004 Readers' Choice
Award for Best International Airline:
an accolade SIA has won 16 times in
the last 17 years. SIA won all airline
categories at the Business Traveller
Asia-Pacific Awards in October 2004:
Best Airline, Best Asia-Pacific Airline,
Best Frequent Flyer Programme, Best
Airline First Class, Best Airline Business
Class and Best Airline Economy
Class. In November 2004, SIA was
nominated, for the 16th consecutive
year, by Business Traveller USA as Best
Overall Airline. Business Traveller USA
also voted SIA Best Airline for
International Travel, as well as having
the Best First and Economy Classes. It
also presented SIA with the award for
Best Trans-Pacific Business Class.
In Fortune Magazine's annual
ranking of the World's Most Admired
Companies, Singapore Airlines was
the highest ranking Asian airline in
the list. The Group was ranked 28th,
an improvement from 32nd in the
2003 rankings. SIA was also ranked
5th in the Transport Companies
sector in the 2004 Financial Times/
Pricewaterhouse Coopers World's
Most Respected Companies Survey.
This is an improvement from last year's
ranking where SIA was 6th.
In 2005, the Company continued
being recognised for its excellent
service. SIA was presented with the
Best Airline to Asia award at the Travel
Weekly Award 2005. In the Singapore
International 100 Ranking awards, SIA
was ranked first for Outstanding
Overall Achievement.
ALLIANCE PARTNERS
Singapore Airlines joined the Star
Alliance in April 2000. During the year
in review Star Alliance welcomed US
Airways and TAP Air Portugal as its
latest full members. Star also welcomed
three regional members, Blue1, Adria
Airways and Croatia Airlines. With
these additions, the Star network
expanded to cover 139 countries, with
access to 759 airports and over 620
airport lounges.
SIA expanded its codeshare services
with Lufthansa to 12 new destinations,
in Germany, Scandinavia and Spain.
With this expansion, SIA operates
codeshare services with Lufthansa to
34 destinations.
In June 2004, SIA launched a new
codeshare partnership with Austrian
Airlines. SIA customers can now fly
direct to Vienna three times weekly
on Austrian Airlines.
SIA also introduced a new
codeshare partnership with All Nippon
Airways in August 2004, covering the
gateways of Fukuoka, Nagoya, Osaka
Kansai and Tokyo Narita.
In March 2005, SIA and Air New
Zealand expanded their codeshare
agreement. With this, the coverage of
domestic cities within New Zealand
has increased, and some Trans-Tasman
services on Air New Zealand's network
included.
Outside of the Star Alliance, SIA
expanded its cooperation with Virgin
Atlantic Airways by introducing new
codeshare services on Virgin's flights
between London and Boston,
Washington and Miami, in October
2004, in addition to a codeshare service
between Manchester and Orlando.
The codeshare agreement gives SIA
more options for selling into and from
Eastern USA.
In February 2005, SIA, SilkAir and
Malaysian Airlines (MAS) signed a
tripartite codeshare agreement giving
travellers more options and connectivity
when flying to Sabah, Sarawak and
Penang. SIA began codesharing with
MAS between Singapore and Kota
Kinabalu, Kuching and Penang at the
end of March 2005.