Qantas 2014 Annual Report Download - page 25

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Introducing Mendoowoorrji
Qantas has a long and proud record of
representing Indigenous art through
distinctive aircraft liveries.
These aircraft are the most visible symbol
of Qantas’ commitment to supporting
employment pathways and economic
development for Indigenous Australians
through one of corporate Australia’s most
well-established Reconciliation Action
Plans.
In 2012, we farewelled our iconic B747 in
Indigenous livery, Wunala Dreaming; and
in 2013, we welcomed Mendoowoorrji: a
brand new Boeing 737-800 featuring the
art of West Australian Aboriginal painter
Paddy Bedford.
Together Qantas, Boeing and the
Balarinji Design Studio interpreted
Paddy Bedford’s work Medicine Pocket
– a representation of the Kimberley
landscape – into a striking livery that, for
the first time, altered the iconic red tail to
incorporate it within the design.
Standing up for Moree
When regional carrier Brindabella Airlines
was put into administration in December
2013, the NSW town of Moree was left
without its vital air link to Sydney.
Qantas stepped in to provide daily
services on a temporary basis and, after
an enthusiastic campaign from the
Moree community, the NSW Government
awarded the contract to operate the
route permanently.
The end result was the resumption of a
21-year partnership between Qantas and
Moree, and a snapshot of Qantas’ role in
supporting regional economies around
Australia.
23
QANTAS ANNUAL REPORT 2014