Qantas 2014 Annual Report Download - page 22

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THE JAPAN
OPPORTUNITY
Jetstar Japan was launched in July
2012; since then it has built a fleet of
18 aircraft, a network of 14 routes and
carried 5 million passengers.
Operating out of two main hubs – Tokyo
and Osaka – it already holds a 56 per cent
share of the Japanese LCC market, which
in turn accounts for only 7 per cent of the
total domestic air travel market in what is
the world’s third-largest economy.
With a strong, recognised brand,
enormous growth potential and the
highest customer satisfaction ratings
anywhere across the Jetstar Group
network, Jetstar Japan is well-positioned
to continue its initial momentum.
JETSTAR
IN ASIA
Jetstar’s international growth in just 10
years has been remarkable.
From a domestic airline with 14 aircraft in
2004, the Jetstar Group today numbers
five airlines with almost 120 aircraft,
flying to more than 60 destinations
across 17 countries and territories.
Jetstar’s Australia-based long haul
operation began a new chapter in
2013/2014, with the arrival of the Group’s
first Boeing 787 Dreamliners – and
Jetstar was once again named best
Low-Cost Carrier in the Australia/Pacific
region in the annual Skytrax World Airline
Awards.
The Jetstar Group’s unique scale and
brand presence across Asia is built
on strategic minority holdings, where
the Group provides its share of start-
up capital and the widely recognised
Jetstar brand – but each airline is led
and managed by its own board, CEO
and management team, supported by
majority local investors.
After a decade of rapid expansion, the
Group’s priority now is to strengthen
and support the existing network of
Jetstar airlines as each airline pursues
its own strategy. In Singapore, a decision
has been made to defer growth until
market conditions improve; in Vietnam
and Japan, the stage is set for ongoing
growth; in Hong Kong, the Jetstar Hong
Kong board and management team
continue to work towards regulatory
approval.
20
QANTAS ANNUAL REPORT 2014