Zynga 2011 Annual Report Download - page 6

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Table of Contents
PART I
ITEM 1. BUSINESS
Overview
Zynga Inc. (“Zynga” or “we” or “the Company”) is the world’s leading provider of social game services with 240 million average MAUs,
in over 175 countries. We develop, market and operate online social games as live services played over the Internet and on social networking
sites and mobile platforms. Our games are accessible to players worldwide, on Facebook, other social networks and mobile platforms wherever
and whenever they want. We operate our games as live services and continually enhance them by adding new content and features.
All of our games are free to play, and we generate revenue through the in-game sale of virtual goods and advertising. We leverage our
scale to increase player engagement, cross-promote our portfolio of games, continually enhance existing games, launch new games and build the
Zynga brand. We believe our scale results in network effects that deliver compelling value to our players, and we are committed to making
significant investments that will further grow our community of players, their engagement and our monetization over time.
We have achieved significant growth in our business in a short period of time. From 2009 to 2011, our revenue increased from $121.5
million to $1.14 billion and our bookings increased from $328.1 million to $1.16 billion. For a discussion of the limitations associated with using
bookings rather than the comparable U.S. generally accepted accounting principals (“GAAP”) measure and a reconciliation of this measure to
revenue, see the section titled “Selected Consolidated Financial Data—Non-GAAP Financial Measures.”
Our headquarters are located in San Francisco, California. Our operations are headquartered in San Francisco, California, and we have
several operating locations in the U.S. as well as various international office locations in Asia and Europe. We were originally organized in April
2007 as a California limited liability company under the name Presidio Media LLC, converted to a Delaware corporation in October 2007 and
changed our name to Zynga Inc. in November 2010. We completed our initial public offering in December 2011 and our Class A common stock
is listed on the NASDAQ Global Select Market under the symbol “ZNGA.” As of December 31, 2011, we had 2,846 full-time employees.
Our Strategy
Our mission is to connect the world through games. In pursuit of our mission, we encourage entrepreneurship and intelligent risk taking to
produce breakthrough innovations, which we call bold beats. The key elements of our strategy are:
2
•
Make Games Accessible and Fun.
We operate our games as live services that are available anytime and anywhere. We design our
social games to provide players with easy access to shared experiences that delight, amuse and entertain, and we will continue to
update our games on an ongoing basis with fresh content and new features to make them more social and fun for our players.