WeightWatchers 2010 Annual Report Download - page 8

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ALYCIA | Lost: 44.6 lbs
“ I adopted a healthier lifestyle
and focused on losing weight,
which ended up saving my life.”
order to increase usage and enhance mobility among both
our Weight Watchers Online subscribers and our meetings
members using Weight Watchers eTools. To this end, we
launched several new Internet product and website
enhancements in 2010, including the upgrade of the Online
product for the new ProPoints and PointsPlus programs,
an iPhone® application in the United Kingdom and
Australia, our Ä rst iPad® application in the United States,
and new subscription websites in Belgium and Spain.
I am also happy to say that in 2010 we held our third
annual Lose for Good® campaign, an initiative that Ä ghts
hunger both locally and globally by increasing awareness
of this important issue and helping provide access to
healthy food for those in need. In addition to encouraging
members to help the less fortunate, the campaign raises
awareness of the growing obesity epidemic. Each year
I am impressed and appreciative of the dedication and
support from our members and subscribers.
Obesity continues to be a health epidemic facing the
United States as well as the broader industrialized world
– even more of a reason to view a healthy lifestyle as a
necessity, not a luxury. The Center for Disease Control
(CDC) has recently increased their estimate of how many
Americans have diabetes to nearly 26 million and noted
that 1 in every 10 American adults has diabetes. Even
more troubling, the CDC estimates that, if current trends
continue, the incidence of diabetes will further increase
to 1 in 3 American adults by the year 2050, making it a
$500 billion issue.
Weight Watchers is committed to playing a signiÄ cant,
central role in the Ä ght against obesity and assisting in
the creation of a maintainable solution to the healthcare
cost crisis. At Weight Watchers, we Ä rmly believe the
only way to systematically address obesity is for
individuals to alter their routines to a sustainable,
healthier lifestyle. During the International Congress on
Obesity held this past July in Stockholm, results were
presented from a large-scale randomized clinical trial of
over 700 participants that was led by independent
researchers. The results of the study demonstrated that
over a twelve month period, the doctor referral to Weight