WeightWatchers 2010 Annual Report Download - page 21

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W
eight Watchers eTools costs
$
29.95 for the initial 3-month term or
$
12.95 for the initial one-month term. Th
e
o
ngoing monthly fee for Weight Watchers eTools is
$
12.95. In addition, Weight Watchers eTools is included for
f
ree in purchases by consumers of Monthly Pass.
Features of Subscription Product
s
We believe WeightWatchers.com’s personalized and interactive Internet subscription products provide
customers with an engaging weight management experience. Our Internet subscription products help customers
monitor their weight management efforts, encourage exercise and a more active lifestyle, and provide guidance
toward healthier eating habits by offering the following interactive resources
:
•
P
o
int
s
P
l
u
s
T
r
ac
k
e
r
•
P
o
int
s
P
l
u
s
Calculators
• Power Foods list
s
• Weight Tracker and Progress Charts
• Nutritional Guideline
s
• Hunger Tracker
• Fitness Workouts and Video
s
• Reci
p
e and Food Database
s
• Reci
p
e Builde
r
•M
ea
lI
deas
• Restaurant Guide
s
M
obile Solutions and Other Market O
pp
ortunitie
s
We believe that mobile weight management tools and resources are an important market opportunity for us
.
In fiscal 2009, we launched our iPhone
®
a
pplication which provides subscribers with access to a suite of weight
-
loss tools as well as hel
p
ful content. In fiscal 2010, we launched our iPad
®
a
pp
lication which
p
rovides
subscribers with access to a robust set of reci
p
e tools. We continue to ex
p
lore o
pp
ortunities to enhance th
e
mobility of our programs and products
.
I
n addition, we believe men represent an important market opportunity for us and have a version of ou
r
Internet subscription products customized for men. Based on our internal research, we believe many men trus
t
the Weight Watchers brand as a source of sensible weight management advice. We believe web-based offerings
,
combined with appropriate content and imagery, are well suited for men. We believe we can also continue t
o
expand our Internet revenues from sources other than our Internet subscription products, including third part
y
advertising on our website
.
L
i
cens
i
ng, Endorsements and Publ
i
sh
i
n
g
Licensing and Endorsement
s
We license the Weight Watchers brand and our other intellectual property in certain categories of food and
o
ther relevant consumer products to carefully selected partners. We also endorse carefully selected branded
consumer products. We seek to increase our licensing revenues by targeting sizeable product categories where
the Weight Watchers brand can add real value. In order to achieve this goal, our global licensing team focuses on
strategically increasing the number of categories and geographies of our licensed and endorsed products.
5