WeightWatchers 2010 Annual Report Download - page 10

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DAVID KIRCHHOFF
“ With the number of
overweight and obese
people in the world
steadily increasing…
Weight Watchers is well
positioned to help people
make healthy lifestyle
changes in their lives,
especially now at a time
when they need it most.”
Watchers arm of this study lost 2x more weight and
delivered 2.5x as many people reaching a 10% weight
loss target compared to the doctor’s ofÄ ce only standard
care arm. This study further validates that a combination
of a doctor’s care plus Weight Watchers is an extremely
effective method for weight loss.
The clinical effectiveness of our program, with more than
60 scientiÄ c publications over the last Ä fteen years,
demonstrates that Weight Watchers is a key, proven
front-line delivery mechanism of behavior change.
Combined with our relatively low cost program, Weight
Watchers is uniquely positioned as a lead provider of
lifestyle-based weight management within the healthcare
system and we are exploring exciting new channels in
which to offer our expertise. As an example, we recently
entered into a collaborative partnership with Merck to
educate doctors in the United States on the effectiveness
of the Weight Watchers lifestyle approach, with a major
pilot that began in January 2011.
Weight Watchers has always been focused on educating
our members about how they can live a healthy lifestyle
and make rational food decisions that will promote weight
loss and overall health, while enabling them to easily
maintain the results for the long-term. Our members and
subscribers aren’t just dieting; they are changing their
lifestyle in a way that is sustainable and leaves them
feeling accomplished and healthy. Our new PointsPlus
and ProPoints programs emphasize these fundamentals,
and we are conÄ dent that our members and subscribers
are being equipped with the necessary knowledge and
life coping skills to alter their lives for the better.
In conclusion, I would like to thank all of our members
and subscribers, service providers, employees, directors
and shareholders for their support throughout the year.
2010 was a successful year for Weight Watchers, and
one Ä lled with many innovations and accomplishments.
We look forward to another great year ahead in 2011.
Sincerely,
David P. Kirchhoff
President & Chief Executive OfÄ cer