Virgin Media 2009 Annual Report Download - page 75

Summary Non-cable Statistics
Selected statistics for our residential customers that are not connected directly through our cable
network, or non-cable customers, for the three months ended December 31, 2009 as well as for the
four prior quarters are set forth in the table below. During November 2008, we rebranded our non-
cable residential customers to Virgin Media National. Total non-cable products declined by 33,700
during the year ended December 31, 2008. This decline in non-cable products is partially due to the
migration of the billing systems supporting these customers which has delayed the introduction of new
offerings until the end of the year.
Three months ended
December 31, September 30, June 30, March 31, December 31,
2008 2008 2008 2008 2007
Opening non-cable products:
Telephone ..................... 104,900 107,300 102,400 103,900 90,500
Broadband ..................... 260,100 272,700 279,500 287,300 282,300
365,000 380,000 381,900 391,200 372,800
Net non-cable product additions
(disconnections):
Telephone ..................... 600 (2,400) 4,900 (1,500) 13,400
Broadband ..................... (8,100) (12,600) (6,800) (7,800) 5,000
(7,500) (15,000) (1,900) (9,300) 18,400
Closing non-cable products:
Telephone ..................... 105,500 104,900 107,300 102,400 103,900
Broadband ..................... 252,000 260,100 272,700 279,500 287,300
357,500 365,000 380,000 381,900 391,200
Business Segment
The summary combined results of operations of our Business segment for the years ended
December 31, 2008 and 2007 were as follows (in millions):
Year ended
December 31,
2008 2007
Revenue .............................................. £626.0 £641.8
Inter segment revenue .................................... 0.4 0.4
Segment contribution ..................................... 335.2 338.4
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