Virgin Media 2009 Annual Report Download - page 178

VIRGIN MEDIA INVESTMENT HOLDINGS LIMITED AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Note 3—Recent Accounting Pronouncements (Continued)
consistently as equity transactions and any non controlling equity investments in unconsolidated
subsidiaries must be measured initially at fair value. This guidance is effective, on a prospective basis,
for fiscal years beginning after December 15, 2008; however, presentation and disclosure requirements
must be retrospectively applied to comparative financial statements. The account balances recorded in
our consolidated financial statements relating to noncontrolling interests are immaterial and therefore,
the disclosure requirements have not been applied as permitted by the provisions of the guidance.
In December 2008, the FASB issued new accounting guidance which expands the disclosure
requirements related to plan assets of a defined benefit pension or other postretirement plan. The
guidance requires that employers disclose information about fair value measurements of plan assets
similar to the disclosures required by the Fair Value Measurements and Disclosures Topic of the ASC.
The new guidance is a response to users’ concerns about the lack of transparency surrounding the types
of assets and associated risks in an employer’s defined benefit pension or other postretirement plan and
events in the economy and markets that could have a significant effect on the value of plan assets. The
guidance is effective for fiscal years ending after December 15, 2009. We have adopted the disclosure
requirements of this guidance.
In April 2009, the FASB issued new accounting guidance for disclosures about the fair value of
financial instruments in interim reporting periods. Such disclosures were previously required only in
annual financial statements. This guidance is effective for financial statements issued for all periods
ending after June 15, 2009. We have adopted the disclosure requirements of this guidance.
In May 2009, the FASB issued new accounting guidance for the disclosure of subsequent events,
effective for financial statements issued for all periods ending after June 15, 2009. The guidance
establishes general standards of accounting for, and requires disclosure of, events that occur after the
balance sheet date but before financial statements are issued or are available to be issued. We adopted
this guidance during the second quarter of 2009.
In September 2009, the FASB ratified new accounting guidance for existing multiple-element
revenue arrangements. The revised multiple-element revenue arrangements guidance will be effective
for the first annual reporting period beginning on or after June 15, 2010 and may be applied
retrospectively for all periods presented or prospectively to arrangements entered into or materially
modified after the adoption date. Early adoption is permitted provided that the revised guidance is
retroactively applied to the beginning of the year of adoption. We have not yet adopted the provisions
of this guidance and are evaluating the impact on our consolidated financial statements.
Note 4—Disposals
Disposal of sit-up
On April 1, 2009, we completed the disposal of our sit-up reporting unit, which was formerly
included within our Content segment. sit-up provided a variety of retail consumer products through
three interactive auction-based television channels: price-drop tv, bid tv and speed auction tv.
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