Virgin Media 2009 Annual Report Download - page 7

Form 10-K for the period through March 3, 2006 are those of NTL Holdings Inc., which is now known
as Virgin Media Holdings Inc. For the period since March 3, 2006 our information reflects the reverse
acquisition of Telewest.
On July 4, 2006, we expanded our product portfolio to include mobile telephony services with the
acquisition of Virgin Mobile Holdings (UK) Limited, or Virgin Mobile, through a U.K. Scheme of
Arrangement. In connection with the acquisition of Virgin Mobile we also entered into a license
agreement with Virgin Enterprises Limited under which we are licensed to use certain Virgin
trademarks within the U.K. and Ireland. We subsequently rebranded our consumer and a large part of
our content businesses under the name ‘‘Virgin Media’’ in 2007. We also changed the name of our
corporate parent from NTL Incorporated to Virgin Media Inc. and the corporate names of certain of
our subsidiaries, including:
• NTL Investment Holdings Limited, the principal borrower under our senior credit facility, to
Virgin Media Investment Holdings Limited;
• NTL Cable PLC, the issuer of our public bonds, to Virgin Media Finance;
• NTL Group Limited, a principal operating subsidiary, to Virgin Media Limited;
• Flextech Television Limited, our content subsidiary, to Virgin Media Television Limited;
• NTL Communications Limited to Virgin Media Communications Limited; and
• NTL Holdings Inc. to Virgin Media Holdings Inc.
On February 11, 2010, we also rebranded our business division, ntl:Telewest Business, to Virgin
Media Business.
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