Virgin Media 2009 Annual Report Download - page 61

revenue from customers for dial-up internet packages which have not been sold since June 30, 2008,
other rate decreases on bundled services introduced towards the end of 2008 and the introduction of
acquisition discounts in the year ended December 31, 2009, partially offset by growth in revenue from
new service offerings which were launched in August 2009 as discussed further in Summary Non-cable
Statistics below.
Consumer Segment Contribution
For the year ended December 31, 2009, Consumer segment contribution increased to
£1,841.9 million from £1,803.6 million for the year ended December 31, 2008. This increase was
primarily due to the net increase in cable revenue, as described above, and lower telephony costs
resulting from lower telephony usage, partially offset by higher price discounting, increased costs of
wireless routers introduced during 2008 and increased television carriage costs related to our agreement
with BSkyB, together with the net decline in revenue from our mobile customers, as described above.
Summary Cable Statistics
Selected statistics for our cable customers, for the three months ended December 31, 2009 as well
as the four prior quarters, are set forth in the table below. Our net customer movement for the three
months ended December 31, 2009 was an increase of 28,600 customers being the net of gross additions
and disconnections (net additions). The increase in net additions compared with the three months
ended December 31, 2008 was primarily the result of higher gross additions and fewer disconnections
which we believe is the result of improved product propositions in recent periods. Customer churn
remained relatively stable throughout the years ended December 31, 2009 and 2008 and average
monthly churn was 1.2% in both the three months ended December 31, 2009 and 2008. The total
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