Virgin Media 2009 Annual Report Download - page 149

VIRGIN MEDIA INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Note 18—Industry Segments (Continued)
Our Business segment, which was previously part of our Cable segment, comprises our operations
carried out through Virgin Media Business which provides a complete portfolio of voice, data and
internet solutions to leading businesses, public sector organizations and service providers in the U.K.
We operate our Content segment through Virgin Media TV, which supplies television programming
to the U.K. pay-television broadcasting market.
Segment contribution, which is operating income (loss) before network operating costs, corporate
costs, depreciation, amortization, goodwill and intangible asset impairments and restructuring and other
charges, is management’s measure of segment profit. Segment contribution excludes the impact of
certain costs and expenses that are not directly attributable to the reporting segments, such as the costs
of operating the network, corporate costs and depreciation and amortization. Restructuring and other
charges, and goodwill and intangible asset impairments are excluded from segment contribution as
management believes they are not characteristic of our underlying business operations. Assets are
reviewed on a consolidated basis and are not allocated to segments for management reporting since the
primary asset of the business is the cable network infrastructure, which is shared by our Consumer and
Business segments.
The 2008 and 2007 fiscal year amounts have been adjusted to conform to the current period
presentation. Segment information for the years ended December 31, 2009, 2008 and 2007 was as
follows (in millions):
Year ended December 31, 2009
Consumer Business Content Total
Revenue ........................... £3,083.1 £580.8 £140.5 £3,804.4
Inter segment revenue ................. — — 27.3 27.3
Segment contribution ................. £1,841.9 £339.7 £ 11.8 £2,193.4
Year ended December 31, 2008
Consumer Business Content Total
Revenue ........................... £3,029.0 £626.0 £121.8 £3,776.8
Inter segment revenue ................. — 0.4 25.7 26.1
Segment contribution ................. £1,803.6 £335.2 £ (4.6) £2,134.2
Year ended December 31, 2007
Consumer Business Content Total
Revenue ........................... £3,087.3 £641.8 £109.5 £3,838.6
Inter segment revenue ................. — 0.4 24.4 24.8
Segment contribution ................. £1,805.4 £338.4 £ 8.4 £2,152.2
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