Virgin Media 2009 Annual Report Download - page 45

The principal sources of revenue within each segment are:
Consumer
• monthly fees and usage charges for cable and non-cable telephone and internet access services
and cable television services;
• monthly fees and usage charges for mobile services including charges for airtime, data, long-
distance calls and roaming; and
• charges for the supply of mobile handset and other equipment.
Business
• monthly fees and usage charges for inbound and outbound voice, data and internet services and
charges for transmission, fiber and voice services provided to retail and wholesale customers.
Content
• fees from advertisers or advertising agencies for television airing of advertising; and
• fees from other pay television distributors for the carriage of our television channels.
Expenses
The principal components of our operating costs and selling, general and administrative expenses
within each segment include:
Consumer
• payroll and other employee-related costs including outsourcing;
• television programming services and programming costs;
• interconnect costs paid to carriers relating to call termination services;
• marketing and selling costs; and
• purchase costs of mobile handsets and other equipment.
Business
• payroll and other employee-related costs;
• interconnect and circuit costs paid to other telecommunication carriers; and
• marketing and selling costs.
Content
• amortization of television and movie program costs;
• television production programming costs;
• leased satellite transponder costs; and
• payroll and other employee-related costs.
Other
• costs of maintaining our cable network infrastructure and IT systems;
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