Time Warner Cable 2007 Annual Report Download - page 4

Time Warner Cable has traditionally focused on
residential customers. However, there is also significant
opportunity to provide our services to commercial
customers. We have been selling video and high-speed
data services to businesses for several years, and in 2007,
we launched commercial digital phone in most of our
footprint. We plan to increase our focus on this very large
opportunity over the next few years.
Finally, we are working on something we call “advanced
advertising.” The advertising business has been experi-
encing significant change, driven largely by Internet
technology. We believe cable companies are well
positioned to take advantage of these changes, and we
expect to tell you more about this opportunity and our
plans as the year progresses.
We are fortunate to be operating a growing business that
provides products and services consumers want to buy
and use. We recognize we face intense competition and
an uncertain economic climate. However, if we continue
to offer innovative products and services and focus on
improving the customer experience, we believe we
should produce excellent investor returns over time.
Glenn A. Britt
President & Chief Executive Officer
April 2008
Our business is local, and our 46,000 employees live
among our customers in communities in 33 states. We
have deep roots in those communities. We are
committed to being a good place to work and to having a
diverse workforce that reflects the makeup of the places
where we do business. We also believe it is important to
participate in the community beyond offering our
services. Time Warner Cable and our employees support
many local non-profit organizations, especially those with
an emphasis on education. We lead with programs like
the National Teacher Awards, now in its 19th year, and
Time To Read, a literacy/mentoring program.
We also share the growing concern about protecting the
environment and seek to be an environmentally
responsible citizen of our communities. In addition to
providing information on how individuals can be more
environmentally sensitive, we are taking active steps to
make our own operations friendlier to the environment.
Initially, we are focusing on the high-impact areas of fleet
management, paperless operations, power usage and
recycling.
2008 priorities
Throughout 2008, our first priority will be to enhance our
marketing. Time Warner Cable delivers excellent services
and is a leader in innovation, but in many cases
consumers are not fully aware of what we have to offer.
We also need to better understand, and find ways to
provide products and services to, all of our customers
and potential customers, including the rapidly growing
Hispanic community.
We will continue adding to our HD offerings and
launching Enhanced TV in more areas this year. In
addition, the broadcasting industry will convert to digital
signals in February 2009, raising the risk of consumer
confusion around this transition. We will need to do our
part, working with broadcasters and government officials,
to help enable a seamless transition for all consumers.