Time Warner Cable 2007 Annual Report Download - page 3
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customers. We made considerable progress installing
“video switches,” which will allow us to continue to add
the high-definition content consumers want. We offer
most of our HD content to digital customers free of
charge, which is an attractive feature. We also continue to
launch our Enhanced TV time-shifting offerings, including
Start Over, which we believe are contributing to
customer satisfaction.
Our high-speed data service continues to grow rapidly
despite having been introduced more than 10 years ago.
We have offered several tiers of our Road Runner service
for some time now, allowing our customers to select the
tier that best fits their needs. Over time, consumers seem
to be using broadband services more and more, and
migrating to higher-speed tiers, even as those switching
from dial-up tend to join us at lower-speed tiers. In mid-
2007, we re-launched our highest-speed service, Road
Runner Turbo, in many of our divisions, and saw great
results. In fact, new Turbo subscriptions accounted for
roughly 40 percent of our high-speed data net
additions in the fourth quarter of 2007. We believe our
broadband services are superior to DSL service offered by
the traditional phone companies, and consumers appear
to agree. We’ve observed that the largest part of our
high-speed data growth comes at the expense of DSL.
Our digital phone service also is growing rapidly, and the
fourth quarter of 2007 was our strongest quarter ever for
digital phone growth. Early in 2008, we surpassed three
million digital phone customers, and we believe there is
considerable room for further growth. We continue to
expand pricing options for digital phone customers. In
2007, we introduced our new International OnePrice Plan,
which has been extremely attractive to international
callers.
We continue to have great success selling the triple-play
bundle of services, as well as various double-play bundles.
Consumers like dealing with one company and receiving
one bill for their video, high-speed data and voice
services. At the end of 2007, bundled penetration had
grown to over 48 percent of our customer relationships.
Consumer impact and community focus
Time Warner Cable sells services that are deeply
penetrated in our footprint and are heavily used by
consumers every day. We have nearly 15 million
customers, and they use our services about 10 hours a day
on average. That’s about 50 billion hours a year! There are
few businesses our size that have such substantial impact
on their customers’ daily lives. As a result, we take very
seriously our responsibilities to enhance those services
and make them more reliable, while continually striving
to improve our customer interactions.
I
believe Time Warner Cable
is well positioned for 2008
and beyond, and I am excited
about our prospects.