Time Magazine 2014 Annual Report Download - page 24

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In television, Warner Bros. has been the leading producer of primetime series for U.S. broadcast networks for 11 of the
last 12 television seasons. For the 2014/2015 television season, Warner Bros. is producing over 60 television series in the
U.S., including over 30 series for U.S. broadcast networks. In addition, Warner Bros. licenses its U.S. programming in other
countries around the world and is also focused on expanding its international television production business through its
global network of wholly-owned local production companies in 16 international territories.
In film, Warner Bros. has been the #1 or #2 film studio in domestic box office receipts for 9 of the past 11 years and the
#1 or #2 film studio in global box office receipts for 10 of the last 11 years. In 2014, Warner Bros.’ films generated over
$4 billion at the global box office for the sixth year in a row. In October 2014, Warner Bros. announced an expansion of its
film slate built around Warner Bros.’ strongest global franchises.
Warner Bros. is focusing on increasing the digital sales and rentals of its film and television content and is a leader in a
variety of digital initiatives designed to make digital ownership more compelling for consumers, including UltraViolet. In
addition, Warner Bros. has led the home entertainment industry in sales of DVDs and Blu-ray Discs for 18 years. At
December 31, 2014, Warner Bros.’ vast content library consists of more than 75,000 hours of programming, including over
7,000 feature films and 5,000 television programs comprised of tens of thousands of individual episodes.
Warner Bros. is focused on maximizing across all of its businesses the value of its portfolio of leading brands and
characters. These brands include DC Entertainment’s brands (DC Comics, Vertigo and MAD Magazine) as well as the
Looney Tunes and Hanna-Barbera brands. DC Comics’ characters include such iconic characters as Batman, the Flash,
Green Arrow, Superman and Wonder Woman. Warner Bros.’ other characters include Harry Potter, Bugs Bunny,
Scooby-Doo and Tom and Jerry, among many others. Warner Bros.’ television and film businesses also benefit from a shared
infrastructure, including shared production, distribution, marketing and administrative functions and resources.
Warner Bros. has developed strong global franchise properties from its portfolio of brands and characters, including film
franchises such as the Batman and Harry Potter series and The Hobbit and The Lord of the Rings trilogies, and it is focused
on extending its existing global film franchises and expanding the brands and characters from its film franchises and its
leading portfolio of brands and characters across all its businesses. For example, during the 2014-2015 television season, five
series based on DC Entertainment characters (including Arrow,The Flash and Gotham) are airing on broadcast television,
and in 2014 Warner Bros. announced the release of at least 10 films from 2016 through 2020 that are based on the DC
Entertainment universe of characters, including Aquaman,Batman v Superman: Dawn of Justice,The Flash,Green Lantern,
Justice League Part One,Shazam,Suicide Squad and Wonder Woman. In addition, in 2014, Warner Bros. extended its
successful LEGO relationship to feature films with the release of The LEGO Movie, the first of several planned
LEGO-branded films, and it released the third LEGO Batman videogame, LEGO Batman 3: Beyond Gotham. Also in 2014,
Warner Bros. announced the release of three films from 2016 through 2020 in partnership with J.K. Rowling and inspired by
Harry Potter’s Hogwart’s textbook, Fantastic Beasts and Where to Find Them, that build on Warner Bros.’ successful Harry
Potter film franchise. Warner Bros. is also focused on creating new global film franchises.
Television
Warner Bros. is a leader in the television production and distribution business. Warner Bros. is focused on maintaining its
leadership position in producing primetime series for the U.S. broadcast networks (including The CW broadcast network
(“The CW”)) while expanding and diversifying its production slate across new buyers and genres. This includes increasing
production for basic cable networks (including expanding its collaboration with Turner), premium pay television services
(including HBO), and SVOD services. Warner Bros. also plans to expand its international local television production
business. Warner Bros. is actively collaborating with Turner as Turner and Warner Bros. move to significantly expand their
global kids businesses and maximize the related consumer product opportunities. Warner Bros. is providing Turner with
more animation programming based on Warner Bros.’ intellectual property (such as DC Entertainment and Looney Tunes) to
obtain broader global exposure for existing franchises and develop a platform to launch new franchises.
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