Time Magazine 2014 Annual Report Download - page 10
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Innovating New Business Models to Fuel Growth
Time Warner has a proud tradition of driving innovation in the media and
entertainment industry — everything from releasing the first motion picture
with sound nearly 90 years ago to leading the way with advanced digital
video services.
We’re executing our TV Everywhere (TVE) strategy
to enhance the value of traditional pay-TV
subscriptions by making access to our networks’
content available on multiple devices via an
Internet connection. HBO GO is the TVE gold
standard, oering on-demand access to HBO’s
rich catalog.
Last year, Turner expanded live streaming so all its
major networks are now available to authenticated
subscribers, started to make stacking rights
available, allowing “binge viewing” for some of its
biggest hits, and expanded its digital rights under
its new content partnership with the NBA. CNN also
introduced CNNgo, a next-generation product that
gives viewers unprecedented control over their TV
news experience, melding live simulcast with access
to additional CNN content.
The Warner Bros.-backed UltraViolet (UV) initiative
continued to gain traction in 2014 with more than 21
million users worldwide at year end, up more than
40% from the previous year. As of December 31,
2014, there were 110 million movies and TV shows
in people’s UV collections, which contributed to
electronic sell-through (EST) revenue growth of 40%
at Warner Bros. for the year.
Time Warner Annual Report8