Oracle 2012 Annual Report Download - page 18

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manufacturing, professional services, and project-intensive departments within other industries. Our EPPM
products help companies propose, prioritize and select project investments; and plan, manage and control the
most complex projects and project portfolios. Additionally, our Primavera Project Portfolio Management family
of products provides industry-specific solutions for project-intensive industries such as oil and gas, utilities,
engineering and construction, aerospace and defense, and public sector. Through role-based user experience,
embedded analytics, and collaborative tools, our EPPM solutions are designed to provide project stakeholders,
project managers, and team members with the information needed to plan, mandate and deliver across the
organization.
Enterprise Performance Management
Our Oracle Hyperion Performance Management suite of products are a modular set of integrated applications
that integrate with both Oracle and non-Oracle transactional systems to help organizations automate, integrate
and administer a broad range of financial and operational management processes. Our EPM applications include
Hyperion Strategy Management; Hyperion Financial Close and Reporting; Hyperion Planning, Budgeting and
Forecasting; and Hyperion Profitability and Cost Management. These applications enable organizations to define
and model their financial structure, define their operating plans and manage financial budgets, allocate indirect
revenues and costs to better understand business unit profitability, consolidate and aggregate financial results
from a variety of systems, and manage the financial close and statutory reporting processes.
Business Intelligence / Analytic Applications
We provide packaged business intelligence applications for cross-industry business processes as well as industry-
specific analytic applications. Each of our business intelligence applications features packaged data models,
packaged ETL processes, packaged key performance indicators (KPIs), and packaged dashboards to deliver
insight that is tailored for specific business processes. Our business intelligence applications are built on Oracle’s
business intelligence technology, and source data from multiple versions of Oracle’s comprehensive portfolio of
applications as well as from non-Oracle data sources. Our EPM and business intelligence applications, together
with our business intelligence technology, enable us to offer our customers an integrated solution that spans
planning and budgeting, financial management, operational analytics, and reporting.
Web Commerce
Our Web Commerce solutions are designed to enable enterprises to deliver a consistent, relevant and
personalized cross-channel buying experience through catalog, merchandising, marketing, guided search and
navigation, personalization, automated recommendations and live-help capabilities. By combining certain
technologies that we have recently acquired including Art Technology Group, Inc.’s and Endeca Technologies
Inc.’s Web Commerce software with our legacy Oracle and Siebel CRM software, we offer a unified cross-
channel commerce and CRM platform, which is designed to enable businesses to deliver a consistent experience
across a variety of different customer points of contact, including online, in-store, mobile, social and kiosk. This
combined platform is designed to enable our customers to strengthen their customers’ loyalty, improve brand
value, achieve better operating results, increase customer service and improve business response times across
online and traditional commerce environments.
Industry-Specific Applications
Oracle Applications can be tailored to offer customers a variety of industry-specific solutions. As a part of our
strategy, we strive to ensure that our applications portfolio addresses the major industry-influenced technology
challenges of customers in key industries that we view as strategic to our future growth, including
communications, consumer goods, education, energy, engineering and construction, financial services,
healthcare, life sciences, manufacturing, professional services, public sector, retail, travel, transportation and
utilities. For example, we offer the financial services sector a suite of applications addressing cash management,
trade, treasury, payments, lending, private wealth management, asset management, compliance, enterprise risk
and business analytics, among others. We offer the retail sector software solutions designed to provide unified
and actionable data among store, merchandising and financial operations. Our applications for consumer goods
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