Oracle 2012 Annual Report Download - page 14

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includes big data capabilities to transform and load unstructured data from non-Oracle environments into Oracle
Database or Oracle Exadata. Additionally, Oracle Enterprise Data Quality enables users to profile any type of
data (customer or product-oriented) and to clean it using a variety of automated matching and cleansing rules
making the data more reliable and more accurate.
Web Experience Management, Portals, Content Management and Social Networks
Oracle WebCenter is designed to deliver a complete user engagement platform for social business, connecting
people and information. It brings together a broad portfolio of portal, web experience management, content,
social and collaboration technologies into a single product suite. Oracle WebCenter is designed to improve
customer loyalty and sales by helping marketing-driven organizations deliver contextual and targeted web
experiences to users and give employees readily available access to information and applications in the context of
an interaction and business process through portals and composite applications. Oracle WebCenter helps people
work together more efficiently through contextual collaboration tools that optimize connections among people,
information and applications while ensuring users have access to the right information in the context of their
daily business processes.
Oracle WebCenter Content is an enterprise content management software suite that is designed to enable users to
capture, manage and publish information that is either unstructured, not easily readable or has not been stored,
including documents, images, audio, video and a wide variety of other forms of digital content. Oracle
WebCenter Sites enables marketers and business users to easily create and manage contextually relevant, social
and interactive online experiences across multiple channels on a global scale. Oracle WebCenter Portal is a portal
and composite applications solution that is designed to deliver intuitive user experiences for the enterprise that
are seamlessly integrated with enterprise applications. Oracle WebCenter social, which includes Oracle Social
Network and Oracle WebCenter Real-Time Collaboration, enables secure social networking and enterprise
collaboration tools for the enterprise.
Development Tools
Oracle JDeveloper is an integrated software environment that is designed to facilitate rapid development of a
variety of different types of applications using Oracle Fusion Middleware software and popular open source
technologies. Oracle JDeveloper software provides support for developing Java applications; web services,
composite SOA applications and business processes; rich user interfaces using AJAX/DHTML and Flash
technologies; and websites using popular scripting languages. Oracle JDeveloper software also provides
comprehensive application lifecycle management facilities including modeling, building, debugging, unit testing,
profiling and optimizing applications and is integrated with the Oracle Application Development Framework
software, which provides a declarative framework for building business applications and popular open source
tools, including Eclipse and NetBeans.
Java
Java is the computer industry’s most widely-used software development language and is viewed as a global
standard. The Java programming language and platform together represent one of the most popular and powerful
development environments in the world, one that is used by millions of developers globally to develop business
applications. Oracle Fusion Middleware software products and Oracle Fusion Applications are built using our
Java technology platform, which we believe is a key advantage for our business.
Java is designed to enable developers to write software on a single platform and run it on many other different
platforms, independent of operating system and hardware architecture. Java has been adopted by both
independent software vendors (ISV) that have built their products on Java and by enterprise organizations
building custom applications or consuming Java-based ISV products.
For customers, the Java platform is designed to enable a variety of compatible applications, independent of their
vendor, and to support a global community of Java developers, support engineers and knowledge bases that can help
customers reduce the risk of and time to deployment as well as the ongoing cost of ownership and maintenance.
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