Microsoft 2015 Annual Report Download - page 5

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4
New growth. With all of this new innovation hitting the market, we are on track to reach two important goals for fiscal
year 2018: a commercial cloud revenue annual run rate of $20 billion and 1 billion Windows 10 active devices per
month.
Our approach to growth is simple – we’ll make products and services that are differentiated in markets that are large
and growing and pioneer new categories. We’ll continue the transition from a transactional relationship with
customers to one that recognizes the more consistent, lifetime value of a customer. Each of our three ambitions
positions Microsoft to increase the lifetime value of our customers and win new customers in every part of the world.
We work hard to earn the trust you’ve shown with your investment. Our past success and ongoing execution make it
possible for us to deliver the financial performance, strength of balance sheet and return of capital today. It’s our
passion for innovation and ambition in rapidly growing markets is what has the potential to deliver new value long into
the future.
Culture. Simply stated, I want Microsoft to be the greatest place to work for smart people who are hungry to make a
difference. It’s been said that culture is the widening of the mind and of the spirit. We spend far too much of our lives
at work not to find deep meaning in what we do. The broad aperture of our mission and appetite for growth invites
diversity in all delineations so all employees can uniquely contribute and bring their best every day. When people are
doing what they love and pursuing a mission they believe in with a growth mindset, I know both great innovation and
growth will happen.
When I first started in my new role last year I told employees it was time for us to rediscover our soul – what makes
us unique. In “The Soul of a New Machine,” author Tracy Kidder shows us that technology is nothing more than the
collective soul of those who built it. The technology is fascinating, but even more fascinating is the profound
obsession of its designers. In the year ahead we will continue to ask ourselves what are the challenges mankind
faces, how can technology help, and what is the contribution of Microsoft? We can clearly see that there’s a
transformation underway in our business and renewed spirit in our hallways. We are just starting to get a glimpse of
how Microsoft technology empowers customers to succeed and make their own difference in the world. We are
eager to see what we can do in the year ahead to drive greater growth and greater impact in our world.
Satya Nadella
Chief Executive Officer
October 19, 2015