Microsoft 2015 Annual Report Download - page 4

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3
We are helping transform businesses through the use of data. Cortana Analytics Suite provides customers and
application developers with a fully managed big data and analytics suite that transforms data into intelligent action.
These capabilities are being used by customers across the full spectrum of industries throughout the economy. And
we are capitalizing on the advent of the Internet of Things and the associated changes in business models that
require increasingly advanced cloud data and analytics capabilities.
We made tremendous progress in our developer engagement this past year by delivering new innovative services to
developers across all device platforms and also opening our technology to create more participation from open
source communities. Visual Studio Online now provides a leading set of services for modern development.
I am excited about the growth opportunities ahead. We’ve broadened our addressable market by building and
acquiring technologies in key growth categories like security, data and analytics, while also delivering greater
integration and support for Linux and open source technologies such as Docker containers and Hadoop. Security is a
key priority for our enterprise customers and represents a $30 billion market opportunity. Likewise, business
intelligence and analytics is another rapidly growing market for us with an opportunity of more than $15 billion. We
are expanding our datacenter presence to India and Canada, and will evaluate future expansion opportunities as
well. We also have major new releases planned across Windows Server and SQL Server in the coming year that will
provide continued opportunity for growth and include innovations developed in our public cloud to empower
customers’ IT and developer teams to achieve more.
3) Create more personal computing. Our ambition is to make your Windows experience, whether at home or at
work, more natural, more mobile, and more trusted. Whether using our devices for productivity, gaming, browsing or
anything else, we want to move customers from needing, to choosing, to loving Windows.
With the launch of Windows 10, we’re just at the start of a new era of computing that’s more personal, focused on the
mobility of human experiences across devices. Innovations such as Continuum on Lumia phones running Windows
10, for example, enable you to simply take your phone and attach it to a screen and keyboard providing robust
productivity experiences so your phone can function as a laptop. Windows 10 is more personal and more productive
with Cortana, Office and universal apps. Windows 10 is delivering truly breakthrough new experiences, like inking on
our new browser, Microsoft Edge, and gaming across Xbox and PCs. It also opens up entirely new device categories
such as HoloLens. Security and trust are essential. Windows 10 is safe, secure and always up to date. And it
provides a single device management platform across all devices, from phones, to laptops, to Internet of Things
devices.
We’re excited and appreciative to see the enthusiastic response to Windows 10 with more than 110 million devices
already active with the latest Windows.
Going forward, I believe we will broaden our economic opportunity and return Windows to growth. This holiday, we
will see the widest range ever of Windows devices, including hundreds of new hardware designs from our partners.
With Surface, our vision that customers would want a tablet that can replace a laptop has added to the Windows
ecosystem and created new opportunities for our partners to innovate. We’ll also grow through monetization
opportunities across the commercial and consumer spaces. In the enterprise, customers will continue to value our
unparalleled management, security and servicing capabilities. And for consumers, Windows 10 creates monetization
opportunities with Store, search and gaming.