MasterCard 2013 Annual Report Download - page 14

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• Engaging with New Partners. Through numerous active partnerships with mobile leaders around the world-
including Samsung, Deutsche Telekom, and Isis (a joint venture formed in the United States by AT&T, Verizon,
and T-Mobile)-we enable consumers to securely use their smartphones to make digital payments. Through
our Open API Services, developers can innovate and create applications using financial and data services
offered through the MasterCard Developer Zone.
• Facilitating the Sending and Receiving of Money. We provide money transfer and global remittance solutions
to enable consumers, particularly in developing markets, to send and receive money quickly and securely
around the world. We continue to enhance our personal payments capabilities through partnerships with
companies such as Western Union, expanding our money transfer technology capabilities and providing
financial institutions connected to our network with additional endpoints to send funds domestically and
globally.
Safety and Security
Utilizing the MasterCard Network, we work to ensure the safety and security of the overall payments system. We
offer products and services to detect, prevent and respond to fraud and ensure the safety of transactions made on our
products. In many markets, many of our products provide consumers with the benefit of "zero liability", or no
responsibility for losses, in the event of fraud, and we continue to focus on extending this benefit for other consumers
around the world. Safety is a key factor in the design of our products, including our digital and mobile technologies.
Our solutions to prevent and detect fraud and enhance the safety of transactions include:
• MasterCard SecureCode®, a global internet authentication solution that permits cardholders to authenticate
themselves to their issuer using a unique, personal code;
• MasterCard Site Data Protection Service®, which assists customers, merchants and third-party service
providers in protecting commercial sites from hacker intrusions and subsequent account data compromises;
• Fraud Rule Manager, our suite of fraud detection and management products and services; and
• DataCash Gatekeeper 2.0, fraud prevention tools that we provide for merchants.
We have been leading the development of industry standards to ensure that high payment security standards are put in
place for the global payments system. We continue to work with our customers around the world to encourage the
replacement of traditional magnetic-stripe based cards and terminals with chip-enabled products that offer increased
security and fraud protection, among other things. We have been a leader in evolving a roadmap for the migration to
EMV, the international standard for chip technology. In January 2012, we endorsed EMV as the payments platform
technology for the U.S. market, and we are now engaged at all levels in the industry to bring the benefits of this
technology, including fraud prevention, to our U.S. customers and consumers. While EMV provides protection in the
physical space, we also have been leading the development of standards for safety and security for digital payments.
These efforts include the development of a standard for tokenization, which helps protect sensitive cardholder
information by generating a unique identifier used only for a specific transaction.
As part of our leadership on safety and security, we work with many payments industry associations:
• We are on the PCI Security Standards Council, which develops comprehensive standards and supporting
materials to enhance payment card data security;
• We are a part owner of and key contributor to EMV Co, which develops standards for chip technology; and
• We are on the board of the FIDO Alliance, a group focused on secure online authentication.
We also work with governments around the world to help develop safe and secure transactions for the global
payments system.