Lexmark 2008 Annual Report Download - page 11

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cycle and higher-yield cartridges than the X540 Series. In some geographies the Company announced the
Lexmark C782n XL color laser printer and Lexmark X782e XL color laser MFP, designed for high-volume
color printing. These models, intended for medium to large workgroups, offer color toner cartridges that
are priced the same as Lexmark black XL high-yield toner cartridges for this color laser family. This
provides customers a viable option to outsourcing color print jobs. Additionally, these models offer higher-
yield cartridges, which help customers conserve resources since cartridges need to be replaced less
frequently.
The Company continues to offer the Lexmark C780 Series and C935 color laser printers and the Lexmark
X782e, Lexmark X940e and Lexmark X945e color laser MFPs for large workgroups. These models print
on a wide variety of documents, including difficult media like heavy card stock and vinyl labels and specialty
papers like weather- and fade-resistant outdoor media and oversized banners. The C935 and X940e and
X945e offer wide format printing.
Lexmark is vertically integrated, which gives the Company the ability to quickly respond to unique
customer requirements and develop customized solutions to improve workflow. As a result of its
insights into the specific processes required within industries, the Company can effectively customize
the e-Task interface on its MFPs to allow customers to reduce complicated, multi-step processes within
these industries to the touch of an icon. The interface can easily be customized to meet each customer’s
unique workflow needs.
Inkjet Products
Lexmark’s inkjet products primarily include AIO printers that offer print, copy, scan and fax functionality
targeted at SOHO and business users.
As the wireless market continues to increase substantially, Lexmark is meeting the growing demand for
new printing products that afford the freedom of mobility. In 2008, Lexmark continued to find success with
its wireless products by winning several of the industry’s top awards. Lexmark continues to offer an
affordable line of wireless inkjet products in the market, with products ranging from $79 — $249. This year,
Lexmark introduced 15 inkjet products, ten of which are Wi-Fi CERTIFIED
TM
802.11g.
Additionally, Lexmark is better meeting the needs of SOHO and business customers by offering more
robustly designed and feature rich printers with lower operating costs. Lexmark’s Professional Series line
of products include highly desired office features such as automatic document feeding and automatic two-
sided printing. Business users also prefer print output with greater permanence. To meet this need,
Lexmark offers pigmented ink technology which delivers output that resists fading, highlighting, water and
humidity. Cost of printing is a large concern for business customers. That is why Lexmark’s Professional
Series ships with high yield cartridges to offer the best value for business users. Lexmark also offers a five-
year warranty on some Professional Series printers to ensure Lexmark’s reliability and commitment to
productivity in the office.
Leading the new Lexmark wireless lineup is the Lexmark X7675 Wireless All-in-One, a wireless four-in-one
printer (print/scan/copy/fax) geared to SOHO and business users that includes features such as two-sided
printing, fax, a 25-page automatic document feeder for copying and faxing, and photo printing with
Lexmark’s pigmented inks. In 2008, Lexmark also introduced the business class Lexmark X4975, Lexmark
X6675 and X9575, as well as the Lexmark X4650, X4950 and X6650 AIO printers, all of which offer
wireless connectivity. Lexmark also offers a wireless single-function printer, the Z2420, that at the time of
introduction was the most affordable wireless printer in the inkjet market.
For users who do not require wireless printing but need a feature-packed printer that is easy to use, the
Company offers the Lexmark X2600, the Lexmark X3650, and the Lexmark X5650 color AIO printers as
well as the Lexmark Z2300 color inkjet printer.
Dot Matrix Products
Lexmark continues to market several dot matrix printer models for customers who print multi-part forms.
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