Lexmark 2008 Annual Report Download - page 10

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Over the last several years, the Company increased investments in both the Company’s sales force and
product and solution development. The Company increased its research and development spending by
5% in 2008, by 9% in 2007 and by 10% in 2006. This investment has led to new products and solutions
aimed at targeted growth segments as well as a pipeline of future products.
Because of Lexmark’s exclusive focus on printing solutions, the Company has formed alliances and OEM
arrangements to pursue incremental business opportunities through its alliance partners.
The Company’s strategy for dot matrix printers is to continue to offer high-quality products while managing
cost to maximize cash flow and profit.
Products
Laser Products
Lexmark offers a wide range of monochrome and color laser printers and MFPs in addition to customized
solutions and services designed to help businesses move beyond printing to optimizing their printing
environment and improve associated workflow and business processes.
In 2008, Lexmark introduced over 40 new laser product models spanning small workgroup offerings
through departmental MFPs.
In the monochrome laser category, the Company introduced a new family of workgroup laser printers and
MFPs. The Lexmark T650 printer series and Lexmark X650 MFP series are designed with the environment
in mind, they are equipped with a range of eco-conscious features. Many of the models come with built-in
two-sided printing to reduce paper usage, Eco-Mode to reduce power consumption and Quiet Mode to
minimize environmental noise. The family also offers access to extra-high-yield cartridges, which reduce
the number of cartridges that are recycled or sent to the landfill.
The Lexmark T650 Series includes nine models designed to support small, medium and large workgroups.
The Lexmark T654 models add the customizable Lexmark Embedded Solutions Framework, enabling
expanded workflow solutions.
The Lexmark X650 Series MFP models are equipped with built-in two-sided printing and can utilize
Lexmark’s Embedded Solutions Framework. The Lexmark X650 Series also features Lexmark’s award
winning e-Task color touch screen, which makes it easy to complete complicated, multi-step processes at
the touch of an icon. Individual users can even personalize their own e-Task touch screen with Lexmark’s
new MyMFP solution. The Lexmark X658 models offer an intelligent alternative to office copiers with
integrated finishing capabilities and a large input capacity in a compact, affordable device.
The Lexmark E200, E300 and E400 Series monochrome laser printers were refreshed with faster print
speeds. Some models also include a new multipurpose feeder and all models feature built-in two-sided
printing to reduce paper waste. The Lexmark E460 family offers a wireless model and access to a higher-
yield cartridge than the previous generation.
The Company continues to offer the Lexmark E120 monochrome laser printer and the Lexmark X340
Series monochrome laser MFPs for desktop and small workgroup applications. Lexmark also continues to
offer the Lexmark W840 monochrome laser printer and the Lexmark X850 Series monochrome laser
MFPs for wide-format applications and advanced finishing requirements.
New additions to the color laser family in 2008 include the Lexmark C540 Series printers and X540
Series MFPs, Lexmark X560n MFP, Lexmark X782e XL MFP and C782n XL printer.
The Lexmark C540 Series, with single-pass laser technology, was designed for small workgroups and
offers color output in a compact design. The Lexmark X540 Series are multifunction devices built off that
same award-winning platform. Both are supported by the new Lexmark Rewards program, which
encourages customers to return empty cartridges for recycling or remanufacturing and earn free
genuine Lexmark toner and imaging kits. Both series feature models that are Wi-Fi CERTIFIED
TM
802.11n draft 2.0. The Lexmark X560 Series is designed for medium workgroups with a higher duty
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