LensCrafters 2007 Annual Report Download - page 23

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>22 | ANNUAL REPORT 2007
Mosley Tribes
The Mosley Tribes brand, launched in 2005, is a modern brand fusing fashion and urban lifestyles.
Paul Smith Spectacles
The licensed Paul Smith Spectacles brand, which launched in 1994, includes prescription eyewear
and sunglasses that feature designs synonymous with one of Britain’s leading fashion designers.
Dragon
Dragon creates unique products that help define today’s youth by drawing influences from sports,
art, youth-influenced music and street culture. Dragon’s sunglasses, goggles and accessories
complement its customers’ independent attitude and authentic action sports lifestyles. Dragon
products are currently sold at retailers in more than 45 countries around the world.
OAKLEY RETAIL PLATFORMS
In addition to its wholesale business, the Group acquired retail chains through Oakley, including
Bright Eyes, Oakley Stores and Vaults, Sunglass Icon, The Optical Shop of Aspen, and Oliver
Peoples.
Bright Eyes
Established in 1985, this is one of Australia’s largest and fastest-growing sunglass specialty retail
chains. With over 140 stores, it offers a multi-branded selection ranging from pure sport to high
fashion.
Oakley Stores and Oakley Vaults
Oakley Stores offer a full range of the company’s sunglasses, goggles, prescription eyewear,
apparel, footwear and accessories. Oakley Vaults, an outlet store concept, feature discontinued
and excess seasonal Oakley-branded merchandise in addition to newer products priced at full
retail.
Sunglass Icon
Established in 1982, this is one of the nation’s largest specialty retailers of sunglasses and
sunglass accessories. From pure sport to active lifestyle and fashion, Sunglass Icon’s multi-
branded assortment of fresh, cutting-edge and playful styles meets the needs of the most
discriminating customer.
The Optical Shop of Aspen
The Optical Shop of Aspen operates luxury optical retail stores offering fashion and luxury eyewear
from a variety of designers, including many Group-owned brands.
Oliver Peoples
Oliver Peoples operates four luxury optical retail stores selling Oliver Peoples products.