LensCrafters 2007 Annual Report Download - page 22

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Goggles
Sports categories that rely on Oakley goggle technology include motocross, snowboarding, skiing,
BMX, mountain biking and water sports. Oakley goggles feature scratch-resistant Plutonite or
Lexan lenses, conical frames and multi-layered face foams for added comfort and durability.
Optically correct lenses are engineered to maximize peripheral and downward vision while
optimizing impact protection.
Electronically enabled eyewear
Oakley designs and distributes a limited line of electronically enabled eyewear incorporating digital
music playback capability (in the MP3 file format) and Bluetooth® wireless technology that allow
users to stay connected to calls and music while hiking, biking and doing virtually any activity
where cords and wires would get in the way.
Apparel, footwear and accessories products
Oakley designs, develops and markets men’s and women’s apparel, including styles designed for
surf, snow, golf, outdoor, motor sport, mountain bike and other athletic lifestyles. Oakley utilizes its
design technologies to create technical apparel featuring innovations that enhance durability,
performance and comfort for use during professional competitions, and then translates those
innovations into products that are made available to the general public. Oakley’s innovative,
performance-inspired footwear emphasizes superior performance, fit, durability and functionality.
Oakley designs, assembles and distributes a comprehensive line of premium watches with an
aesthetic emphasis on sculpture and styling. As with Oakley’s other products, its watches employ
innovative blends of specialized materials to enhance performance, comfort and durability.
OAKLEY OPTICS PORTFOLIO BRANDS
In addition to Oakley-branded optics products, Oakley’s eyewear portfolio also includes Oliver
Peoples, Eye Safety Systems, Fox Racing, Mosley Tribes, Paul Smith Spectacles and Dragon.
Oliver Peoples
Founded in 1986, Oliver Peoples helped establish the luxury eyewear market, and Oliver Peoples
eyewear is worn by many of the world’s most well-known celebrities. Oliver Peoples’ classic
designs fuse old-world aesthetics with modern-day finesse.
Eye Safety Systems
ESS designs, develops and markets advanced eye protection systems for military, fire fighting and
law enforcement professionals and is a leading supplier of protective eyewear to the U.S. military
and firefighting markets. Designed for hostile and unforgiving environments, ESS products ensure
peak performance and uncompromised eye safety.
Fox Racing
Oakley is the exclusive worldwide licensee of Fox Racing (Fox), a leading apparel brand in the
motocross industry, for sunglasses and goggles. Oakley designs, develops and manufactures
optics products in cooperation with Fox and is responsible for worldwide marketing and
distribution.
STRATEGY | 21 <