LensCrafters 2007 Annual Report Download - page 18

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Over the years, Luxottica Group has consolidated its global leadership in the fashion and luxury
eyewear industry by virtue of:
•an extensive wholesale and retail distribution network, which increases its ability to understand
and serve the market, from the viewpoint of both operators and consumers, while controlling
distribution times and costs;
•a brand portfolio among the strongest and most balanced in the industry;
•high, and continuously improving, product quality;
•a special focus on pre- and post-sale services; and
•the efficiency and flexibility of its manufacturing structure, allowing it to quickly respond to
changes in market demand.
The vertical integration of design, manufacturing and distribution makes Luxottica’s business
model unique in the industry. This is reflected in the Group’s success and its long-term
partnerships with key fashion and luxury brands.
With its recent retail acquisitions, ongoing consolidation of its brand portfolio and wholesale
distribution, and another year of strong growth, Luxottica finds itself well positioned for future
growth. The strength of its brand portfolio, the very good positioning of its retail chains, the
progress made by its optical business in Asia-Pacific (including its successful retail acquisitions in
China) and the restructuring of Sunglass Hut in Asia-Pacific and the UK, enable Luxottica to focus
its resources on the next stage of growth and consolidation.
RETAIL
NORTH AMERICA
Luxottica operates three leading optical and sun retail brands: LensCrafters, Pearle Vision and
Sunglass Hut. Despite the slowdown in the economy, Luxottica maintained its position of having
the #1 optical and sun retail brands in North America in 2007, which was a very busy year in terms
of investments, with 327 new store openings, 585 store remodels and the launch of ILORI, a new
luxury retail brand.
The Group’s brands will leverage the investments made in stores and systems integration in order
to grow market share and customer loyalty.
LensCrafters
LensCrafters customers can expect sophisticated style and ambience, best-in-class service, style
consulting and a broad selection of premium products. LensCrafters staff are focused on the
customer’s style and on delivering excellence in customer service.
Pearle Vision
Consumers have always seen this longest-standing American optical brand as a provider of
“trusted eye care” offering thorough exams and products of the highest quality. Luxottica has
continued to improve the already excellent standards of eyecare and the relationship of trust with
its consumers, including through the introduction of new technology (Optomap Digital Retinal
imaging and EasyView lens) to a majority of locations and through the Group’s growth in Canada.
STRATEGY