LensCrafters 2007 Annual Report Download - page 21

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>20 | ANNUAL REPORT 2007
added levels of its products. The Group is well placed to meet growing demand in the retail
segment in North America, in Asia-Pacific and in business generated by recent licensing
agreements. To this end, in fact, it intends to leverage the manufacturing and logistical advantage
of being the only premium eyewear manufacturer in the world with two wholly-owned
manufacturing facilities in China. This is where the Group makes products not requiring the degree
of value added achieved by “Made in Italy” manufacturing. As a result, this will add greater
manufacturing flexibility in Italy for producing the more sophisticated, complex designs
increasingly in demand in Luxottica’s wholesale and retail markets.
OAKLEY
A wholly owned subsidiary of Luxottica, Oakley is a premium performance brand. Founded in
California in 1975, Oakley designs, manufactures and distributes high performance sunglasses,
prescription eyewear, goggles, electronically enabled eyewear, apparel, footwear and accessories.
Luxottica acquired Oakley in November 2007, combining the resources, capabilities and talents of
the two global companies.
OAKLEY BRAND OVERVIEW
Oakley blends science and art to redefine product categories by rejecting the constraints of
conventional ideas. Oakley earned its heritage of authenticity by reinventing products from scratch,
achieving superior quality and genuine innovation that delivers the unexpected. Holding more than
600 patents and 1,200 trademarks, Oakley offers technological and lifestyle performance to
consumers in more than 100 countries.
OAKLEY TECHNOLOGY
Oakley innovation is backed by considerable research into new materials and technologically
advanced production facilities. Such innovation not only reinvents performance in professional
sport categories but delivers useful crossover to the lifestyle market as well.
OAKLEY PRODUCT CATEGORIES
Oakley invents each new product with a design philosophy called Sculptural Physics: the discipline
of solving problems with science and wrapping those solutions in art.
Sunglasses
Numerous patents have been awarded for the innovations of High Definition Optics® (HDO®),
and Oakley is recognized for its specially formulated lens colors, materials and coatings,
proprietary frame architectures, and technologies of performance and protection, including
polarized lenses to maintain precision optics.
Prescription eyewear
Oakley offers a comprehensive line of ophthalmic-specific frames, corrective sun lenses and
optical laboratory services. Technologies include metal frames with shape memory, photochromic
lenses that actively darken in response to sunlight, interchangeable prescription lenses, and the
proprietary Oakley Rx system, which maps light rays in a three-dimensional grid to achieve precise
coordination between the eye and the entire lens surface..