LensCrafters 2004 Annual Report Download - page 54

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ANNUAL REPORT 2004
53
STRATEGY
Over the years, Luxottica Group has consolidated its
global leadership in the eyewear industry mainly
thanks to the following factors:
- an extensive wholesale and retail distribution
network, which increases its ability to best
understand and serve the market, while controlling
distribution times and costs;
- a brand portfolio among the strongest and most
balanced in the industry;
- the impressive and ever-increasing quality of the
final product, with a special focus on pre- and post-
sale services;
- the efficiency and flexibility of the manufacturing
structure, able to quickly respond to changes in
market demand.
The vertical integration of design-manufacturing-
distribution makes Luxottica Group’s business model
unique in the sector. Today, following the retail
acquisition of Cole National in North America and
OPSM Group in Asia Pacific, along with the ongoing
consolidation of the brand portfolio and wholesale
distribution, Luxottica Group finds itself well positioned
to reach the next level of its growth.
Following are Luxottica Group’s key strategic
objectives for the long term. It should be noted that
the successful integration of the businesses acquired
with Cole National, including administrative,
management, distribution and product functions, will
be key in allowing the Group to reach the next level of
its growth. For this reason, Luxottica Group’s
management team is presently focused on integration
and its success.
RETAIL
NORTH AMERICA
Presently, in the North American market, the Group
operates three of the top four optical and sun retail
brands.
In order to more fully realize the potential of these
brands, Luxottica Group intends to perfect their
positioning in the respective segments, emphasizing
the characteristics that differentiate one from another in
the eyes of the consumer, thus improving its ability to
more efficiently serve the market.