LensCrafters 2004 Annual Report Download - page 22

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DISTRIBUTION
21
RETAIL CHAINS OF LUXOTTICA GROUP OPERATING IN NORTH AMERICA
LensCrafters
Pearle Vision
(*)
Licensed
brands:
Sears Optical
Target Optical
BJ’s Optical
Sunglass Hut
888
843
934
255
138
1,584
4,642
Prescription
Prescription
Prescription
Prescription
Prescription
Sun
Sun
Sun
Sun
Sun
Sun
Prescription
Watches
Retail chain Characteristics Number
of stores Primary
product
Complementary
product
Data as of December 31, 2004.
(*) 472 of which in franchising
addition to managing a large number of wholly-owned
stores, can avail itself of a network of stores in
franchising with the prestigious Pearle Vision brand.
In 2004 Pearle Vision marketing and publicity was
extremely defined and focused, with promotions and
national and local TV and print campaigns. The effort
in this direction was “Trusted Eye Care”, a campaign
reinforcing the perception of Pearle Vision as a store
which instills the utmost trust and fosters strong
relationships between customer and optometrist.
Pearle Vision manages 371 stores in the U.S., Canada
and Puerto Rico. Stores in franchising are 472 in the
U.S. and the Caribbean.
LICENSED BRANDS
For the first time, Luxottica Group, through the Cole
National acquisition, has become an operator of
licensed brand stores. At the end of 2004 there were
1,300 of these locations, located in major department
stores and retailers such as Sears, Target and BJ’s
Wholesale Club.
Each of these brands has a precise positioning within
the market: Sears is a traditional major department
store with a vast, broad and diverse customer base;
Target attracts consumers who look for the latest
fashion and trends; BJ’s appeals to customers
Optical retail chain with a vast array of premium quality,
fashion products, aimed at providing the best possible
care and customer service, in-store optometrist and state-
of-the-art optical finishing lab for quick turnaround of
prescriptions.
Optical retail chain focused on “trusted eyecare”, adding to
vision care a vast selection of elegant, stylish models and
exceptional service.
Optical departments operating within host stores, allow
customers the convenience of taking care of their vision
care needs where they regularly shop for other goods, also
for price-conscious shoppers.
A major department store with a vast and diverse customer
base.
Retail chain for the consumer who follows the latest styles.
Retail chain for consumers who pay close attention to the
price/quality relationship.
With many locations within major malls, Sunglass Hut has a
young, active, fashionable image. These characteristics
have been reinforced by an offering of fashion frames,
responding to trends in the sunglass market.
of which:
prescription 3,058
sun 1,584