LensCrafters 2004 Annual Report Download - page 45

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Moschino, licensed brand of Luxottica Group since 1995,
is, of all of the Groups product lines, the one most
distinguished for the creativity and originality of its models,
in keeping with the brands image. Moschino eyewear
appeals to a young public, ironic and non-conformist,
seeking an original and audacious style, decidedly non-
conventional, that dares to combine shapes and colors
that shock and surprise, without compromising on quality.
The Prada brand is distinguished by products of excellent
quality, combining an innovative approach with a strong
tradition of craftsmanship. Prada is synonymous with a style
that has often anticipated, if not dictated, new fashion
trends; an influence unanimously recognized by qualified
observers. For Prada, the starting point is absolute quality,
which applies to every step in the process, from the design
to the choice of materials, to the production and retail sales
concept, to strategic publicity campaigns, creating a “chain
of value” that generates overall quality. This extraordinary
care is never abandoned, but expresses itself in refined
details that made Prada creations so unique and utterly
desirable. Sophisticated and elegant, Prada products have
a distinct personality and unmistakable style. These
characteristics are found in the eyewear as well, in the
optical collection, several newsun models and a new
sports model, easily identifiable by their red stripe.