LensCrafters 2004 Annual Report Download - page 24

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DISTRIBUTION
23
classic Aviator model by Ray-Ban was one of the best
selling models.
Sunglass Hut stores number 1,584 in North America,
164 in Australia, New Zealand and Singapore, 110 in
Europe.
MANAGED VISION CARE - EYEMED VISION CARE
With the integration of Cole National Managed Vision
Care into EyeMed Vision Care, active in the industry
since 1988, Luxottica Group became the second
largest managed vision care operator in the U.S.
serving over 120 million members (covered lives)
EyeMed Vision Care now offers services to 3,000 large
and small corporations, government entities and
health insurance providers, through a network of more
than 30,000 providers including optometrists,
ophthalmologists, opticians and Luxottica Group retail
optical stores.
Today, EyeMed Vision Care is a recognized leader in
the vision care industry known for providing choice,
quality, value and service excellence in vision care
programs. Members have the opportunity to shop at
Luxottica Group retail stores and thousands of
independent providers.
LUXOTTICA RETAIL ASIA PACIFIC
Following the LensCrafters and Sunglass Hut
acquisitions, Luxottica Group acquired OPSM Group,
industry leader in optical retail in Australia, New
Zealand and South East Asia, including in Hong Kong.
OPSM Group operated three brands in Australia at the
end of 2004: OPSM, Laubman & Pank and Budget
Eyewear, each targeting defined market segments.
In 2004 Luxottica Group, which already held 82.57% of
that company, launched a Tender Offer to acquire all
remaining outstanding shares it did not already own.
This was successfully completed in March of 2005.
Full control of the company will now allow Luxottica
Group to improve the OPSM Group structure, further
strengthening the brand image of its retail chains,
continuing to remodel its stores and maximizing
synergies in services and distribution that arise from
being part of Luxottica Group. The integration of
OPSM Group structure with Sunglass Hut (Australasia)
also began in 2004.
In Australia, the five original retail brands of OPSM
Group were consolidated into three main brands:
Laubman & Pank - for premium services and eye
care; OPSM - for fashion and trends; Budget
Eyewear - for price-conscious consumers. This
strategy is showing positive results both in sales and
consumer awareness. In 2004 the remodeling of 21%
of OPSM retail stores was completed, and in
February 2005 the new Laubman & Pank concept
store was unveiled.
OPSM Group operates a total of 593 stores in Australia
(461), New Zealand (36), Singapore (9) and Malaysia
(13). Stores in Singapore and Malaysia were sold in
May of 2005. In Hong Kong, OPSM Group operates
74 stores under The Optical Shop and The Optical
Centre brands.
WHOLESALE
BRAND PORTFOLIO
The Groups leadership does not depend on the
depth of distribution alone. The brand portfolio, with
15 license brands and eight house brands, is one of
the most balanced in the industry and offers a broad
range of models capable of satisfying the most
diverse tastes and trends, and responding to the
varying demands and characteristics of each
market.
Eyewear that is minimalist and ultra lightweight,
aggressive and sporty, elegant and fashionable.
Luxottica Groups success lies in its ability to reconcile
stylistic necessities with complex and highly structured
manufacturing systems, without compromising
product quality. Together with outstanding distribution