LensCrafters 2004 Annual Report Download - page 34
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Making its debut in 1926, Persol was acquired by Luxottica Group
in 1995. Legendary glamour and elegance, uncompromising Made in Italy
style, intense individuality clothed in a refined sense of personal
expression: beyond eyewear, Persol is an icon, harkening back
to prestigious Turinese origins in the 20’s and cunningly timeless,
with cutting-edge technological and stylistic innovations, and an insignia
symbolic of sun protection and optical perfection. Persol is the eyewear
of choice for countless international celebrities and movie stars who
complete their look with a coordinated selection, adding to their strong
emotional appeal as a “star symbol”. Persol frames stand out for their
exclusively patented Meflecto system of flexible, acetate temples, and
bear the easily recognizable, highly-distinctive metallic arrow on the hinge.
www.persol.com
STAR SYMBOL