LensCrafters 2004 Annual Report Download - page 42
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The original licensing agreement for the production and
distribution of Bvlgari eyewear was signed by Luxottica Group
in 1997. Bvlgari eyewear appeals to an elegant, selective
clientele in search of eyewear that will set them apart. The
highest quality materials, painstaking attention to detail, and a
contemporary, unmistakable design: all of these make Bvlgari
eyewear precious, exclusive objects; veritable jewels.
The Byblos brand has been licensed to Luxottica Group
since 1989. Byblos models reflect a fresh, modern, non-
conformist style, with a cutting-edge design and a brilliant
spectrum of colors for both the frames and lenses. Byblos
customers prefer a lightweight product, not overly
sophisticated or intellectual, perfect for dress-down comfort,
yet sporty and sleek.