LensCrafters 2004 Annual Report Download - page 43
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The original licensing agreement with Maison Chanel was
signed in 1999 making Luxottica Group the first licensing
company of this important luxury brand. Chanel collections
reflect the brand’s essential values, which translate into a
unique style of creative shapes, materials and colors.
Chanel eyewear appeals to a sophisticated, elegant,
refined clientele, attuned to the smallest details.
Thanks to a licensing agreement with Luxottica Group, the first
Genny collection of women eyewear was launched in 1989.
Genny eyewear is designed for a high-end clientele of women
who are classic, sophisticated, extremely feminine, self-
assured, and seeking a distinctive, yet not excessive style.