LensCrafters 2004 Annual Report Download - page 25
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capacity, a direct presence in multiple markets,
marketing support and a keen understanding of the
international marketplace, it is easy to understand why
Luxottica Group is an ideal partner for leading fashion
houses that wish to translate their unique styles into
successful eyewear collections.
15 license brands are presently part of Luxottica
Group’s brand portfolio, in partnership with some of
the most important fashion houses and international
stylists. Licensing agreements connect the Group to
these brands through exclusive agreements with
durations up to ten years. One objective for the future
is to further extend the average duration of these
agreements, in order to more thoroughly realize the
value of these collections through longer-term
investment planning. The licensing agreements
signed in 2003 with Versace and Prada, the 2004
renewals of the ones with Chanel and Bulgari, as well
as the most recent agreements signed with Donna
Karan and Dolce & Gabbana, reflect this direction are
a result of this strategy.
Great attention is continuously dedicated to improving
product assortment, in order to guarantee the
coverage and segmentation of the mid- to premium-
price market, while at the same time working to
minimize the potential cannibalization among brands
targeting similar segments.
Luxottica Group portfolio also comprises eight
extremely high value house brands such as Vogue,
Persol and the legendary Ray-Ban brand, with both its
ophthalmic and sun collections. Thanks to excellent
development of this brand - presently the top-selling
brand in the sun segment - in the past several years
sales of the Group’s in-house brands have exceeded
those of license brands.
Thanks to its distribution and retail structures as well
as important investments in marketing, the Group is
extremely effective in supporting its brand portfolio.
At the same time, sales of Luxottica Group license
brand benefit from the support of campaigns
conducted by the fashion houses.
DISTRIBUTION
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