LensCrafters 2004 Annual Report Download - page 47

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The licensing agreement for the production and distribution
of Versus eyewear was signed by Luxottica Group early in
2003, simultaneously with the Versace brand. Versus is the
“young” brand in the Versace “family”. Targeted at a
younger clientele, Versus wearers want to follow fashion
trends without paying a fortune or compromising their
pursuit of an innovative and original style.
The licensing agreement for the production and distribution
of Versace eyewear was signed by Luxottica Group early in
2003. Versace eyewear, with its flamboyantly innovative
style, is characterized by distinctive symbols (starting from
the Greek fret symbol, Medusa) and appeals to a clientele
keenly attuned to fashion. Those who wear Versace desire
an absolutely unconventional luxury product in vivid colors
and cutting-edge designs, in step with latest trends. They
stand out as sensual, dynamic and self-assured.