Kia 2015 Annual Report Download - page 58

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Concept cars are the blueprints for future mobility. We continually
develop concept cars to bring together innovative technology and
creative design. Our goal is for today’s concept cars to become
the mass production vehicles of tomorrow.
We introduced the Novo mid-sized sportback concept at the
Seoul Motor Show 2015. The Novo has a dynamic feel thanks
to its sporty but elegant design, and offers plenty of space in a
coupe-style sedan sportback. We wanted to reflect the trend
of combining digital technology with analogue sentiments –
to this end, we included design elements such as side mirrors
reminiscent of wings, a display that is integrated into the
dashboard, and an ergonomically-designed center console.
The interior design is marked by an efficiently arranged control
system, including a three-dimensional digital hologram cluster
and a smart interactive controller, which allows vehicle control
through fingerprint recognition. The Novo was also displayed
at CES 2016, a global consumer electronics and consumer
technology tradeshow, and was received with great interest by
visitors.
The Sorento and Sportage have joined up with the two lead
characters of the ‘X-Men’ movie franchise – Wolverine and
Mystique – to transform into the stunning Kia X-Cars. The
‘Wolverine’ X-Car based on the Sorento features ‘adamantium’
claws at the front and rear of the car, and the ‘X’ emblem on the
radiator grille, sides, and other parts of the vehicle. The ‘Mystique’
Sportage X-Car has a striking matte blue paint scheme mirroring
the Mystique character, with red and yellow accents to create a
feeling of agility. The Wolverine and Mystique X-Cars were first
unveiled at the 2015 and 2016 Australian Open, respectively, by
Rafael Nadal, Kia Motors’ global brand ambassador. The vehicles
were on display at Melbourne Park throughout the Australian
Open championship and drew a hugely positive response from
fans around the world.
KIA X-CARNOVO POWERED BY “X-MEN”
DESIGNED BY “DESIGN KIA”
52 | KIA MOTORS
CONCEPT CARS