Kia 2015 Annual Report Download - page 52

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SMART MOBILITY - DRIVE WiSE
The kind of safe car Kia Motors envisions
is a ‘smart car’ with collision safety
technology that protects drivers in the
event of accidents, design elements
that can even protect pedestrians, and
technology that helps drivers prevent
accidents altogether. Our ideal smart car
also offers greater driving convenience
and fun. We are focusing on combining
automobiles with IT so that drivers can
enjoy safe and comfortable journeys,
and we are leading innovation with
our Advanced Driver Assistance System
(ADAS) and car-IT connectivity technology
that connect cars with people, cars with
objects, or cars with cars.
ADAS is a driver assistance system that
controls vehicles by recognizing surrounding
conditions. It is a base technology for
intelligent driving, informing drivers
about conditions by going through
recognition-judgment-control steps, and
can even directly operate the vehicle if
required. We are enhancing driver and
passenger safety and convenience by
applying various ADAS technologies to
mass-produced vehicles; these include
Vehicle Stability Management (VSM),
Autonomous Emergency Braking
(AEB), Lane Keeping Assist System
(LKAS), Forward Collision Warning
System (FCWS), and Smart Parking
Assist System (SPAS).
We recently unveiled ‘DRIVE WiSE’,
a new sub-brand that encompasses
our overall ADAS technologies. We
have also revealed our roadmap for
the new intelligent safety technology
and autonomous driving technology
we are currently developing, which
together will comprise ADAS. The
aim of DRIVE WiSE is more than just
bringing together the functions of
ADAS. Rather, it is the development
of an autonomous driving vehicle
with car-IT connectivity. This involves
connecting cars with objects such as
smart devices, or making a connection
between a car and other cars or
infrastructure by recognizing spoken
words, thus resulting in substantially
improved recognition and control.
The all-new Cadenza (K7) features
many cutting-edge driver assistance
technologies that support safe driving
and, going forward, we plan to
systematically develop more DRIVE
WiSE technologies.
Vehicle Stability Management
VSM is a system that enhances braking
and driving stability by keeping the vehicle
in a stable position even in difficult driving
conditions, such as slippery roads, under
sudden braking, and through quick turns. It is
installed in the Cerato/Forte (K3), Optima (K5),
Optima Hybrid (K5 Hybrid 500h), Cadenza
(K7), K900/Quoris (K9), Ray, Soul, Rondo
(Carens), and Sorento.
Autonomous Emergency Braking
AEB is a cutting-edge driving assistance
system that uses radar signals and front
detection camera signals, and automatically
presses on the brakes in the event of
unexpected emergency stopping situations
such as a potential collision with another
vehicle, object or pedestrian. AEB is currently
applied to the K900/Quoris (K9) and the
Optima (K5).
Lane Keeping Assist System
LKAS uses a camera installed on the vehicle
to sense lanes and operates the steering
wheel if the vehicle departs from its lane.
It can be interfaced with the Advanced Smart
Cruise Control (ASCC) system, which keeps
a safe distance from the vehicle in front, to
enable partially autonomous driving.
46 | KIA MOTORS