Kia 2015 Annual Report Download - page 5

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In 2015, despite difficult market conditions, Kia Motors sold more than 3 million vehicles for
the second year in a row, further reinforcing our status as one of the world’s fastest rising
automakers.
Global economic growth is expected to remain slow in 2016 due to China’s economic
slowdown, low oil prices, and anxiety in emerging markets about U.S. interest rate hikes.
In addition, the automotive industry will undergo structural changes as vehicles become
increasingly electronic and competition becomes fiercer than ever before. It is therefore vital
for us to improve our competitiveness, so that Kia Motors can overcome uncertainties in the
business environment and continue to grow.
As such, we will substantially increase our R&D investments so that we can lead technological
inn ovation in the automotive industry. We will respond rapidly and efficiently to the
strengthening of safety and environmental regulations across the globe, and will develop more
technologies that bring IT and electronics together. In addition, we will enhance our brand value
by releasing a steady stream of highly competitive, top quality new vehicles.
With Kia Motors’ new plant in Mexico scheduled to begin full operations in the first half of
this year, we are poised to further strengthen communication and cooperation across the
organization to ensure the efficient operation of our global production and sales systems.
Our future growth will be realized in partnership with all our stakeholders, and that includes our
commitment to taking the lead in creating jobs for young people and undertaking meaningful
social contribution activities. We will do our best to promote a society that brings happiness to
all citizens.
Everyone at Kia Motors will unite based on our spirit of passion and willingness to tackle the
challenges of the future so that we take another leap in 2016 towards becoming a global leader
in the automotive industry.
Thank you.
Mong-Koo Chung
Chairman
05
ANNUAL REPORT 2015 |