Kia 2015 Annual Report Download - page 29

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The all-new Optima (K5) is an icon of Kia Motors’ innovation
and design. The new, next-generation model offers ‘two faces
and five hearts’ – two styles and five engines. The Optima (K5)
Modern Extreme (MX) emphasizes modern, refined beauty,
while the Optima (K5) Sporty Extreme (SX) has a dynamic,
sporty image. There is a choice of five engines, including
new 1.7 diesel and 1.6 turbo engines, allowing customers to
choose based on personal preferences and lifestyle.
As well as the design and powertrain choices, we have applied
a seven-speed dual-clutch transmission (DCT) to achieve
improved efficiency and advanced driving performance. This
is matched by best-in-class safety, a sophisticated interior, and
cutting-edge convenience features.
The all-new Optima (K5) was released in Korea in July 2015,
and recorded sales of 34,173 units as of the end of 2015,
underlining its position as Kia Motors’ flagship model. It
has also been launched in global markets with considerable
success – after its U.S. launch in October 2015, the all-new
Optima (K5) was selected by Kelley Blue Book as one of the
16 ‘best family cars’, and it continues to receive favorable
market reviews and achieve good sales performance. The all-
new Optima (K5) will also increase our market position in the
mid-size vehicle market in China thanks to its outstanding
product quality.
The KX3 is a localized strategic compact SUV released in
March 2015 and targeted at the Chinese market, which
is experiencing massive growth in the SUV segment.
Previewed by the KX3 concept that was presented at the
2014 Guangzhou Motor Show, the KX3 is characterized
by its trendy design with a slim rendition of Kia’s signature
tiger-nose radiator grille. It also features excellent engine
performance, safety functions and interior design where
a simple, uncluttered dashboard is dominated by a large
touch screen that controls the infotainment system. Made
in China by Dongfeng Yueda Kia, the KX3 is available with
three four-cylinder petrol engines: a 123-horsepower 1.6, a
200-horsepower 1.6 turbo, and a 202-horsepower 2.0. The
turbo unit is offered with a 7-speed DCT gearbox.
Marketed under the Chinese name ‘Ao Pao’, which means to
move forward with confidence, the KX3 has been expanding
its market dominance in China based on its dynamic
exterior design preferred by young customers, as well as
its outstanding quality and marketability. Its excellence was
further proven by being named the winner of its segment in
the 2015 China Automobile Customer Satisfaction Index. The
KX3 is expected to serve as a strategic model that will further
enhance Kia Motors’ brand image in China.
27
ANNUAL REPORT 2015 |
More driving pleasure Exclusively for China