Kia 2015 Annual Report Download - page 15

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Kia Motors’ new corporate strategy slogan is “Re:Design Kia”,
which means “redesign Kia Motors’ future journey of innovation”,
and Strategy 2020 was established to accomplish its mid- to
long-term goals.
Based on a new management system designed to transform Kia Motors a leading automotive company, Strategy 2020
consists of three strategic directions – extending market presence, developing Kia’s unique competitive edge, and achieving
operational excellence. Kia Motors will generate distinctive customer value and continue to pave the way for growth through
the steadfast execution of Strategy 2020.
Re:Design Kia
Redesign Kia Motors’ future journey of innovation
Strategy 2020
Building a new management system to develop
into a leading automobile company
– Operate a “glocalized” organization
– Strengthen unique talent-fostering and support system
– Establish advanced global system for corporate culture and CSR
– Build an intelligent management foundation
Reorganize Kia’s management system
Extending market presence for
continued growth
– Strengthen the company’s stature
in advanced markets
– Advance into the second phase
of Chinese market expansion
– Identify emerging high-potential
markets
– Pioneer growth opportunities in the
small- to mid-sized vehicle market
Developing a unique competitive
edge to enhance customer value
– Establish product identity
– Differentiate and enhance customer
experiences
– Strengthen execution of global brand
strategies
– Exploit new business opportunities
Achieving operational excellence
to strengthen our core
– Optimize global production/SCM
– Improve quality management in
response to market changes and
customer needs
– Bolster product development
competitiveness
– Strengthen sales and service operations
Redefine the domain Refine Kia’s identity Reinforce Kia’s capability
15
ANNUAL REPORT 2015 |
CORPORATE
STRATEGY 2020