Kia 2015 Annual Report Download - page 28

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For automakers, new vehicles are the fruits of innovation and
the drivers of growth. By unleashing new models through
continuous innovation, Kia Motors both promotes continued growth
and offers distinctive value to our customers.
The all-new Sportage sets new standards for SUVs with its
progressive, innovative design and cutting-edge technology.
The first-generation Sportage became the world’s first ‘urban-
style SUV’ when it was unveiled in 1993, and we have
continued to innovate over the years through to the release of
the fourth-generation model in September 2015. The Sportage
has been a major success in the SUV market, with cumulative
global sales reaching more than 3.7 million units.
The all-new Sportage is the result of an investment of KRW
390 billion and 44 months of development to produce a
car that fulfills the concept of a ‘next-generation SUV that
keeps the key characteristics of an SUV while simultaneously
featuring top-level design and performance’. It signifies a
major step forward over the previous model, which itself won
world-renowned design awards. The new model sports a
strong, powerful design, making it suitable for outdoor trips
as well as city driving – this is in line with the changing profile
of SUV customers, who now pursue more active lifestyles.
The new model sees advances in performance and safety
as well. The R 2.0 diesel engine guarantees dynamic power
performance, with a maximum output of 186 horsepower
and maximum torque of 41.0 kg/m. To protect drivers and
passengers, advanced high strength steel (AHSS) is now
used for 51% of the bodywork, up from 18%, resulting in
substantial improvements in safety.
At the 2015 Guangzhou International Motor Show in
November, we unveiled the ‘KX5’, a variant of the all-new
Sportage for the Chinese market. The wider global release
began in Europe in January 2016, and will be followed by
market launches in China and the U.S. in the first half of 2016,
expanding its presence in the global market.
26 | KIA MOTORS
Redefining the SUV
2015 NEW MODELS