Kia 2015 Annual Report Download - page 55

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What is unique about
Kia’s future vision
for mobility?
Kia Motors is pursuing an enjoyable, safe,
and comfortable future of mobility through
the development and commercialization
of cutting-edge technologies. At CES
2016, we showed how we are converging
automobiles and IT to bring about our
vision. For example, we displayed Vehicle-
to-Everything (V2X), through which
information can be shared with another
vehicle over a wireless communication
network. We also introduced the ‘Kia
I-Cockpit’, a futuristic cockpit and smart
home system that use a vehicle-based
set-up to control home lighting, air-
conditioning, and heating. These systems
will deliver smart driving and enhance the
quality of life for drivers.
We also hinted at the future of driving
through the Novo concept car which
features advanced autonomous driving,
connectivity, smart IT functions and
IT convergence technologies. We
also unveiled ‘UVO 3.0’ which uses a
smartphone to determine a vehicle’s
parking location.
ROADMAP FOR FUTURE MOBILITY
Kia Motors participated in the 2016 International Consumer
Electronics Show (CES) held at the Las Vegas Convention Center
in January 2016 where we featured our vision of cutting-edge
autonomous driving technologies. We unveiled a new sub-brand
called ‘DRIVE WiSE’, which encompasses our state-of-the-art
autonomous driving technologies. We exhibited the Soul EV, Novo
medium-sized sportback concept car, and the all-new Sportage,
all of which are equipped with our outstanding technologies.
Kia Motors has taken another step towards our goal of ushering
in an era of complete autonomous driving, and the following
provides key issues surrounding the “future of mobility” that
we suggested at CES 2016.
49
ANNUAL REPORT 2015 |