Kia 2015 Annual Report Download - page 49

Mobility Challenge
* Total number of employees who participated in the Challenge
Volunteer Group and employees and family members who participated
in the K-Family Volunteer Group
CSR MISSION AND DIRECTIONS
With the Social Responsibility Committee performing
a central role, Kia Motors looks to internalize social
contributions as a part of our organizational culture. Our
staff around the world do their best to work together
for a better future based on shared values of ‘mobility’
and ‘challenge’. We avoid one-off activities, and instead
participate in activities that contribute to the sustainable
development of local communities, always looking for “A
Better Way to Go”.
CSR HIGHLIGHTS
GREEN LIGHT PROJECT
Ⅰ
The Green Light
Project (GLP) is our flagship global social
contribution project, and aims to support indi-viduals
and self-reliance in local communities. We provide
continuous and phased support over five years in
regions where people have limited access to educational,
medical, and cultural facilities. In addition, establishing
schools and community centers offers education and
medical services that help local communities build
foundations for self-reliance and development. We also
provide transportation services as needed.
Since the launch of GLP in 2012, two regions have been
added to the GLP roadmap every year, and the number
of beneficiary countries is growing. GLP first started
in Tanzania and Malawi, followed by implementation
in Ethiopia and Kenya. As of the end of 2015, there
are five GLP schools, one GLP health care center, and
two GLP car maintenance training centers in eight
local communities in five countries. In 2015, 24 Kia
Motors employees stayed for 10 days in Salima and
Lilongwe, Malawi as part of GLP, instead of taking a
summer vacation. They taught teenagers and undertook
volunteer work to help residents achieve financial
independence.
GREEN TRIP
Ⅰ
Green Trip is a program that offers
assistance to people who find it difficult to travel
due to physical disabilities. Around 17,000 people
have benefited from Green Trip, and the total distance
travelled between June 2012, when it was first launched,
and November 2015 exceeded 1 million kilometers,
the equivalent of more than 25.6 circumventions of
the globe. Green Trip provides specially-produced
‘Carnival Easy Move’ vehicles to people with disabilities,
so that they can drive themselves and transport their
wheelchairs in the vehicles. We also provide drivers for
people who find it difficult to drive themselves, and
offer travel expenses so that people with disabilities can
go on trips with their families. Employees at Kia Motors
participate in Green Trip as volunteers, thereby giving
even more meaning to the program.
VOLUNTEER ACTIVITIES
Ⅰ
Kia Motors encourages
its employees to participate in volunteer activities.
After an employee volunteer group called ‘Challenge
Volunteer Group’ was launched in 2005, we instituted
a volunteer group system at each company worksite,
and company-wide efforts are being made to spread
the culture of sharing. We launched the ‘K-Family
Volunteer Group’ in 2013 so that volunteer activities can
be carried out together with family members. In 2015,
a total 5,141* people from 976 families took part in
volunteer activities, a year-on-year increase of 11.5%. In
June 2015, we designated two weeks as ‘K Challenger
Weeks’, beginning from the day of the 71st anniversary
of the company’s founding. Around 1,000 employees
took part in activities across the nation, including taking
people with disabilities on outings, improving the street
environment, and helping the underprivileged.
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ANNUAL REPORT 2015 |