Kia 2015 Annual Report Download - page 14
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Through Kia Motors’ global brand campaign “RE:Design Your Life”
and Hyundai Motor Group’s vision “Together for a Better Future”,
we will design new products that enrich our customers’ lives
while continuing to improve customer value as a global brand by
practicing five core values: customer, challenge, collaboration,
people, and globality.
Unlimited Sense of Responsibility
– Realization of Possibilities
– Respect for Mankind
Creating a new future and realizing humanity’s dreams by
thinking creatively and tackling challenges head on
Management Philosophy
Members of the Hyundai Motor Group use our five core
values as the basis on which corporate decisions are made.
By taking on challenges, collaborating with and respecting
customers and people, and embracing diversity, Kia Motors
continues to build its distinctive corporate culture and provide
value to its customers.
We promote a customer-driven corporate culture
by providing the best quality and impeccable
service with all values centered on our customers.
We refuse to be complacent, embrace every
opportunity for greater challenge, and are confident
in achieving our goals with unwavering passion
and ingenious thinking.
We create synergy through a sense of “together-
ness” that is fostered by mutual communication
and cooperation within the company and with
our business partners.
We believe the future of our organization lies in
the hearts and capabilities of individual members,
and we will help them develop their potential by
creating a corporate culture that respects talent.
We respect the diversity of cultures and customs,
aspire to be the world’s best at what we do, and strive
to become a respected global corporate citizen.
Core Values
Lifetime Partner in Automobiles and Beyond
Providing a new space that makes life more convenient and
enjoyable by realizing superlative mobility based on innovative
people-oriented, eco-friendly technologies and comprehensive
services
Vision
14 | KIA MOTORS
CORPORATE
PHILOSOPHY