Kia 2015 Annual Report Download - page 25

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The Sorento and Sportage are strong performers in
global markets, and we expect that to continue in
2016 as well, especially with the launch of the all-new
Sportage in major markets, including the U.S., Europe
and China. The all-new Optima (K5) was released
around the world at the end of 2015, and is selling
well. We plan to release new vehicles across different
regions, including the all-new Cadenza (K7) and the
dedicated eco-friendly Niro, which is planned for
release in the first half of 2016. These new products
will boost global sales and help improve proļ¬tability. To
back up our localized global management and growth
strategies based on competitive new vehicles, we will
focus on innovative marketing activities and customer
communication. Together, these activities will help us
achieve our global sales target of 3,083,000 units, an
increase of 5.8% over 2015.
2015 Sales Growth by Region*
(Unit: thousand vehicles)
*Retail sales basis
400,654 units
291,569 units
Cerato (Forte/K3)
Optima (K5)
U.S.
626
(+7.9%)
Europe
385 (+8.8%)
China
616 (-4.6%)
23
ANNUAL REPORT 2015 |